The Consumer Product Sales Sr Lead Analyst - Business Development is accountable for complex/critical/large professional disciplinary areas. We are seeking a strategic and execution-oriented leader to build and scale new growth partnerships and monetization capabilities for our Personal Lending business. This role will lead the evaluation, development, negotiation, and implementation of strategic partnership opportunities that expand access to credit and create incremental value for the franchise. The initial focus will be the development and implementation of a Forward Flow program, including the identification, evaluation, negotiation, and onboarding of third-party lending partners.
The successful candidate will operate at the intersection of business strategy, partnerships, product development, risk management, legal, finance, and operations to bring new capabilities from concept to production.
This role reports directly to the Head of Customer Growth and will have good visibility with senior leadership.
Responsibilities
Identify, evaluate, and prioritize strategic partnership opportunities that support growth objectives
Develop market assessments and business cases for new partnership models and lending ecosystem opportunities.
Build and maintain relationships with fintechs, lenders, marketplaces, and other external partners.
Lead partner evaluation, due diligence, and selection processes.
Define program objectives, economics, customer experience, governance, and success metrics.
Develop scalable operating models that support long-term program growth.
Build financial models and business cases to evaluate strategic opportunities.
Assess customer, revenue, risk, operational, and regulatory impacts.
Present recommendations and investment cases to senior executives and governance committees.
Define requirements, implementation plans, and target operating models.
Coordinate across Legal, Compliance, Risk, Finance, Accounting, Technology, Product, and Operations teams.
Monitor industry trends, fintech partnerships, emerging lending models, and competitive developments.
Ensure key metrics are met.
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
Qualifications:
10+ years of experience in financial services, fintech, consumer lending, business development, partnerships, product management, consulting, or related fields.
Demonstrated experience leading complex cross-functional strategic initiatives.
Experience developing business cases and presenting recommendations to executive leadership.
Strong financial analysis, business modeling, and strategic planning capabilities.
Proven ability to influence senior stakeholders and drive organizational alignment.
Strong negotiation and relationship management skills.
Clear communication skills and the ability to represent the organization with the leaders of partner organizations.
Education:
Bachelor’s/University degree, Master’s degree preferred
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Consumer Sales
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Consumer Product Sales
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Full time
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New York New York United States
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$176,720.00 - $265,080.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Please see the requirements listed above.
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For complementary skills, please see above and/or contact the recruiter.
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Jul 06, 2026
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