About us:
With over 200 brands sold innearly 180countries,we’rethe world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your passion and use your curiosity as you explore, collaborate and innovate. Together with passionate people from all over the world,you’lltestnew ideas,learnand grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function:
Marketing is where our brands show up in culture and stay there.
This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
About the role:
To deliver a holistic, data-driven understanding of consumers, shoppers, category and commercial performance, transforming multiple data sources into actionable insights that drive profitable growth.
This role combines consumer planning, shopper understanding and business intelligence to enable faster, smarter and evidence-based decision-making across Marketing and Commercial teams. It ensures that insights are not only generated but translated into clear business actions that unlock recruitment, premiunization and execution completion.
South LAC is a business unit formed by 7 countries (Chile, Peru, Argentina, Uruguay, Paraguay, Ecuador & Bolivia) with similar market contexts, trends and opportunities across them. Its ambition is to change the way consumers celebrate in those countries. For delivering our ambition the focus is:
-Reinforce our consumer recruitment strategy
-Consolidate our portfolio to face local spirits and beer competition for recruiting wiser
-Simplify our operating model that can cope with usual environmental volatility.
-Route to consumer partners willing to integrate and create superior complete value and flexible organization with an integrated winning and productive attitude while transforming the way we work with Distributors,
- Generate efficient, profitable and reliable growth through mastering and being best in class in Distributors’ partnership.
Our growth ambition is powered by a set of behaviours that shape how we operate and win across markets:
By deeply understanding consumption occasions, from casual moments to special celebrations, we can better connect with consumers’ motivations, identify what truly matters to them, and unlock new opportunities to accelerate brand growth across the region.
Qualifications and Experience Required:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
Regular
Primary Location:
Buenos Aires
Additional Locations :
Lima, Santiago
Job Posting Start Date :
2026-05-20
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
