Job Description

Strategy, Planning & Growth

• Lead the development of integrated marketing strategies aligned to business objectives across consumer banking portfolio.
• Translate customer insights, data trends, and competitive intelligence into actionable marketing plans that drive acquisition, usage, and retention.
• Identify and evaluate new partnership, collaboration, and platform opportunities to unlock incremental growth and engagement.
• Own annual marketing planning and budgeting, ensuring effective allocation, optimisation, and ROI tracking.

Campaign & Brand Leadership

• Act as brand steward for consumer banking, ensuring all campaigns adhere to CIMB’s brand guidelines, tone of voice, and customer promise.
• Oversee end-to-end campaign delivery, including strategy, creative development, activation, timeline management, and post-campaign optimisation.
• Drive a balanced marketing mix across brand-building and performance initiatives.
• Ensure messaging is consistently tailored to priority customer segments across the customer lifecycle.

Business Performance & Stakeholder Management

• Partner with product, digital and analytics teams to deliver campaigns that support key commercial KPIs.
• Proactively identify cross-sell and up-sell opportunities across the consumer banking ecosystem.
• Track and report on campaign performance, effectiveness, and learnings to inform continuous improvement.
• Manage external agencies and vendors to ensure high-quality delivery and value for money.

People Leadership

• Lead, coach, and develop a team of consumer marketers, building strong capabilities in strategy, execution, and stakeholder management.
• Set clear performance expectations, provide regular feedback, and actively support career development and succession planning.
• Foster a collaborative, high-performance team culture aligned to CIMB’s values.

Governance & Compliance

• Ensure all marketing activities comply with regulatory requirements, internal policies, and approval processes.
• Stay abreast of regulatory developments impacting marketing communications and customer engagement.

Job Requirements:

• Bachelor’s degree in Marketing, Business, Communications, Finance, or related disciplines.
• Minimum 12 years of relevant marketing experience, preferably within banking, financial services, fintech, or consumer brands.
• Proven track record in managing integrated marketing campaigns across brand and performance channels.
• Prior experience leading and developing teams
• Strong understanding of consumer marketing, brand management, and customer segmentation.
• Experience working with digital, CRM and data-led marketing approaches.
• Solid stakeholder and agency management skills.
• Excellent written and verbal communication skills in English; proficiency in an additional language is an advantage.
• Commercially driven with strong business acumen.
• Comfortable operating in a fast-paced, matrixed environment.
• Decisive, collaborative, and able to influence across functions.
• Hands-on leader who balances strategic thinking with executional excellence.
• Be prepared to be hands-on as this is both a strategic and tactical role

With operations that span 15 different markets across the region, the opportunity to expand your experience, test your capabilities, and exhibit your resilience is ample. #teamCIMB is always keen to welcome the ones who are ready to make that very special difference – for themselves and the bank.