Consumer Marketing Manager Personal Health
You will oversee part of the Personal Healthsegment of our portfolio and manage the Baltics region. This is a fixed-term contractfor maternity cover.
Your role:
To develop 1 to 3 year Marketing plan, using all resources available which ensures targeted Market Share growth.
To be responsible for precise benchmarking per SKU.
To be responsible for the SKU long-term forecasting.
To manage the product range assortment.
To initiate proactively and execute the marketing activities ATL and BTL on national level.
To work in close cooperation with PR, On-line, Trade Marketing, Key Account managers, DP manager to ensure integrated approach to communication and category planning.
To be responsible for ROI evaluation.
To deeply analyze the researches available, share on findings, initiate and conduct additional studies.
To be responsible for coordination and consolidation of product related translations.
To ensure constant, good, effective information flow.
To fulfil other tasks defined by management to increase Philips turnover and grow Market Share.
To manage top and bottom line of the P&L for the BU/category.
To run the annual business planning cycle for the BU/category.
To own the local market introduction process per proposition.
To act as prime interface to BU Regional MMs.
You're the right fit if you have:
Higher education (preferably in Marketing).
Business or marketing-related degree or equivalent professional qualification.
3+ years of experience in product management.
Experience in all aspects of developing and maintaining marketing strategies.
Proven experience in customer and market research.
Relevant product and industry knowledge.
Fluent English.
Advanced PC user (MS Excel, PowerPoint, Access; SAP).
Technical marketing skills.
Driving license.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business
• Discover our rich and exciting history
• Learn more about our purpose
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here
#LI-Ei
#LI-Office
#PersonalHealth
Over the past decade we have transformed into a focused leader in health technology.
At Philips, our purpose is to improve people’s health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
We see healthcare as a connected whole. Helping people to live healthily and prevent disease. Giving clinicians the tools they need to make a precision diagnosis and deliver personalized treatment. Aiding the patient's recovery at home in the community. All supported by a seamless flow of data.
As a technology company, we – and our brand licensees – innovate for people with one consistent belief: there’s always a way to make life better.
Visit our website: http://www.philips.com/
Follow our social media house rules https://www.philips.com/a-w/about-philips/social-media.html
