Job Description

Job Title: Consumer Brand Manager

Department: Marketing & Customer Excellence, International Operations

Location: Almaty, Kazakhstan

Your impact begins here

As Consumer Brand Manager, you will shape how people discover, choose and stay connected with our brands. You will turn consumer insights into marketing strategies, integrated campaigns and launch plans that drive brand growth and business performance. Working across media, digital, content, partnerships and e-commerce, you will make every touchpoint more relevant and easier to act on. Your impact will show in stronger engagement, loyalty and visibility – and in better experiences for the people we serve.

What you’ll bring

You know how to turn consumer understanding into campaigns that move a brand forward, and you are comfortable owning both the strategy and its execution. You will bring:

• A bachelor’s degree in marketing, communications or a related field.
• 5+ years of experience in consumer marketing, digital marketing or related commercial roles.
• Experience from the FMCG or consumer health care industries.
• A proven track record of developing and executing integrated consumer marketing strategies, with strong expertise in media and consumer engagement.
• Excellent analytical, project and stakeholder management skills.
• Fluency in Russian and English.

Useful, but not essential:

• A master’s degree.
• Knowledge of Kazakh.

What you’ll do

You will own consumer marketing for your brands from insight to activation, making sure every plan is clear, measurable and delivered with pace. You will:

• Develop and execute consumer marketing strategies that drive brand growth and business performance.
• Lead integrated omnichannel campaigns across media, digital and content channels.
• Translate consumer insights into impactful activation plans, including product launches.
• Improve the consumer experience at every touchpoint to increase engagement, loyalty and retention.
• Manage the consumer ecosystem – including media, partnerships and e-commerce – and drive trade marketing and digital initiatives that improve visibility and conversion.
• Monitor market trends and manage budgets and external partners to ensure effective execution.

Who you’ll work with

You will join the Marketing & Customer Excellence department in International Operations. The department brings together marketing, customer engagement, digital capabilities and commercial excellence to drive business growth and create meaningful experiences for consumers and customers.

As part of a collaborative, high-performing team, you will work across functions to turn insights into activities that strengthen our brands and improve outcomes for the people we serve. Outside the team, you will work closely with media, partnership and e-commerce partners, keeping plans aligned and moving forward.

What you can expect here

You will have real ownership of brand strategy and its execution, with the trust to make decisions and the support to perform at your best. Working across media, digital, trade marketing and e-commerce, you will broaden your commercial perspective and build new skills alongside colleagues who are curious, collaborative and ambitious about progress.

Your voice matters here. You will be encouraged to share your expertise, challenge the expected and help the team raise the bar – then commit and move forward together.

Start now

Your impact begins today. If you are ready to turn consumer insight into brand growth and better experiences for the people we serve, apply for the Consumer Brand Manager role by 27/10/2026. Applications are reviewed on an ongoing basis, so we encourage you to apply as soon as possible.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.