Consumer Marketing Manager
Your Challenge
Philips Avent is on a mission to achieve #1 market leadership position by helpingmom, babies and families thrive across pre-conception, pregnancy & postpartum.
As a ConsumerMarketingManagerinthe Healthy FeedingCategory(bottle warmers, sterilizers,etc)for Philips Avent, you will beglobally responsible forthe category strategy &innovationportfolio
The role will involvecollaboratingwith cross functional teams, executingcommercialinnovation projectsleveragingODM/OEM supplier collaborations, supporting the launch of innovation projects, taking on end-to-end responsibility for product delivery through close collaboration with project teams and markets.
Furthermore, the position will require analytical capabilities to conduct business, portfolio, and market analysis to drive data-driven actions.Previousinnovationexperience leveraging supplier derivatives whilekeeping consumers at the center,being social media savvy tofastfollow ontrend is a must have
In summary, theConsumer MarketingManager will play a critical role inleading the category,managing projects, driving commercial innovation, and conducting data-driven analysis to support business decisions and product improvements. This role requires a high level of attention to detail,ability to operate E2E,effective project management skills, and the ability to work collaboratively with cross-functional teams
Your role
Lead & executecommercial innovation projects (life cycle management) and innovation product development processfrom start to end,leveraging supplier derivatives to drive tactical innovation in thecategory,including creating and maintaining a business case, market readiness, and ensuring the completion of appropriate deliverables.
Take on end-to-end responsibility for category P&L and product delivery for on-time launch, interacting on a regular basis with our marketing teams in key markets to ensure solid business growth and successful launch execution
Collaborating with various disciplines, including Innovation & research and Life Cycle Management departments, internal and external design partners, manufacturing units, and Commercial Organizations in business to deliver on time with excellence.
Utilize data analysis and synthesis to provide actionable, impactful, and visually engaging recommendations that support data-driven decision-making to support managing product portfolio and ensure commercial success (sales, margin, market share, etc.).
Analyze and drive financial performance& KPIof your productsportfolioglobally
Collaborate with cross-functional teams to identify consumer needs, develop innovative marketing assets, and execute marketing campaigns flawlessly.
Continuously monitoringthe parentingforums and competitive moves as well as macro and micro trends to always bring outside-in.
Leads the adoption and adaptation of the global roadmap into locally relevant strategies, ensuring alignment with local consumer insights, market trends, competitive landscape, and local media/channel choices.
Develops pricing strategies in collaboration with regional and finance teams to ensure they align with market conditions and business objectives, ensuring financial viability while meeting consumer needs.
You're the right fit if
5-6 years of consumer marketing, product market introductions or marketing communications experience in an international business environment
Passion for the consumerand self-driven & entrepreneurial personality (ownership)
Proven track record of successfully launching and managing innovations, particularlyworking with ODM model
Exceptional conceptual thinking, organizational, and communication skills that enable you to influence and inspire others, up to the director level
Demonstrated ability to drive initiatives and effectively manage multiple stakeholders in a complex environment
Proficiency in developing realistic and comprehensive Business Cases
A data-driven and consumer-focused approach that enables you to identify new opportunities and turn them into compelling propositions
Fluent in English (written & verbal);
Naturally inquisitive with a proactive mindset, dedicated to continuous improvement
A can-do attitude, result-oriented mindset, and a proven ability to deliver projects on time
Bachelor’s or master’sdegree in a relevant area such as business/marketing oreconomic
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business
• Discover our rich and exciting history
• Learn more about our purpose
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here
Over the past decade we have transformed into a focused leader in health technology.
At Philips, our purpose is to improve people’s health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities.
We see healthcare as a connected whole. Helping people to live healthily and prevent disease. Giving clinicians the tools they need to make a precision diagnosis and deliver personalized treatment. Aiding the patient's recovery at home in the community. All supported by a seamless flow of data.
As a technology company, we – and our brand licensees – innovate for people with one consistent belief: there’s always a way to make life better.
Visit our website: http://www.philips.com/
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