Mars

Consumer Market Insight Manager

Mars  •  Shanghai, CN (Onsite)  •  1 month ago
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Job Description

Key Responsibilities

Drive Consumer & Market Understanding

  • Lead consumer, customer and market research to uncover growth opportunities.
  • Monitor market dynamics, competitors and emerging pet owner trends.

Enable Data-Driven Growth

  • Partner with CRM, Digital and Data teams to leverage first-party data.
  • Support segmentation, journey mapping, engagement and loyalty insights.

Accelerate Innovation & Decisions

  • Support innovation pipeline through insight-led opportunity identification.
  • Lead concept, communication and consumer validation studies.

Build Insight Capability

  • Champion consumer-centric thinking across the organization.
  • Bring new methodologies, tools and AI-enabled approaches to insights.

What Are We Looking For?

Experience

  • 5+ years in CMI, Consumer Research, Analytics, Strategy or related functions.
  • FMCG, Consumer Health, Retail, Mom-Baby industry experience preferred.
  • Strong ability to influence business decisions and senior stakeholders.

Capabilities

  • Strategic thinking and business acumen
  • Consumer centricity and curiosity
  • Data analytics and insight generation
  • Storytelling and executive communication
  • Collaboration, learning agility and growth mindset
Mars

About Mars

We’re a unified force of 150,000+ Associates, taking action every day toward the world we want tomorrow.

Our Five Principles have kept us true to ourselves and to our commitment to treat others in ways that are consistent with those values. Having stood the test of time, these principles will continue, keeping us free to move quickly and plan for the future.

Quality - The consumer is our boss, quality is our work and value for money is our goal.

Responsibility - As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.

Mutuality - A mutual benefit is a shared benefit; a shared benefit will endure.

Efficiency - We use resources to the full, waste nothing and do only what we can do best.

Freedom - We need freedom to shape our future; we need profit to remain free.

Note to Parents:

https://www.mars.com/about/policies-and-practices/note-to-parents/np-english

For more information, please visit mars.com.

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For more information about careers at Mars, please visit careers.mars.com

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Mars, Incorporated is not responsible for any content or activity made available via third party sites or services.

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Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
McLean, Virginia
Year Founded
Unknown
Website
mars.com
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