Champion Petfoods

Consumer Market Insight Manager

Champion Petfoods  •  Shanghai, CN (Onsite)  •  1 month ago
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Job Description

Key Responsibilities

Drive Consumer & Market Understanding

  • Lead consumer, customer and market research to uncover growth opportunities.
  • Monitor market dynamics, competitors and emerging pet owner trends.

Enable Data-Driven Growth

  • Partner with CRM, Digital and Data teams to leverage first-party data.
  • Support segmentation, journey mapping, engagement and loyalty insights.

Accelerate Innovation & Decisions

  • Support innovation pipeline through insight-led opportunity identification.
  • Lead concept, communication and consumer validation studies.

Build Insight Capability

  • Champion consumer-centric thinking across the organization.
  • Bring new methodologies, tools and AI-enabled approaches to insights.

What Are We Looking For?

Experience

  • 5+ years in CMI, Consumer Research, Analytics, Strategy or related functions.
  • FMCG, Consumer Health, Retail, Mom-Baby industry experience preferred.
  • Strong ability to influence business decisions and senior stakeholders.

Capabilities

  • Strategic thinking and business acumen
  • Consumer centricity and curiosity
  • Data analytics and insight generation
  • Storytelling and executive communication
  • Collaboration, learning agility and growth mindset
Champion Petfoods

About Champion Petfoods

Champion Petfoods is an award-winning, independent pet food maker with a reputation of trust spanning more than a quarter century. At Champion, our mission is clear and strong: we make Biologically Appropriate™ dog and cat foods from fresh regional ingredients. Leading the industry in innovation and quality control, Champion is known as the maker of ACANA and ORIJEN foods. Prepared exclusively in our own kitchens, our foods have earned an international reputation of trust, offering peace-of-mind to Pet Lovers when feeding their cherished companions. Champion employs team members dedicated to creating only the world’s best petfood.

At Champion Petfoods we’re committed to making significant investments in people – and we believe in carefully selecting passionate Pet Lovers to join our growing teams.

Industry
Food & Beverage
Company Size
501-1,000 employees
Headquarters
Edmonton, CA
Year Founded
1985
Website
championpetfoods.com
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