Location: Bengaluru,Karnataka,India
We are looking for a Consumer Insights professional (6–10 years) who combines research expertise with an entrepreneurial mindset - someone who takes ownership, has a bias for action, and proactively brings the voice of the consumer into business decisions. This hands-on, end-to-end role spans across Qualitative and Quantitative researches such as brand health tracking, segmentation, comms testing, consumer journey mapping, opportunity sizing, and white space identification – driving growth across ALLEN’s offline and online businesses. Travel is expected for field immersions and market visits.
Job Responsibilities:
Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.
Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and
market/category entry studies.
Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality.
Turn Data into Action: Analyze results, synthesize insights, and provide clear, actionable recommendations
Collaborate & Influence: Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking
Liaise with agency partners/vendors: Ensure high-quality and timely outputs from external partners
What we are looking for:
Experience: 6–10 years in consumer insights / market research (agency + client side mix preferred but not mandatory)
Expertise: Quant & qual research, moderation, survey design, analytics, report writing, insight storytelling
Mindset: Entrepreneurial, proactive, high ownership, bias for action, problem solver
Business Acumen: Ability to link insights to growth strategies and influence stakeholders
Languages: Fluent in English & Hindi
Mobility: Willing to travel for research and market immersions
At ALLEN Digital, we spearhead a technology-driven approach to education, leveraging top-tier tech talent from leading technology firms. Through our strategic collaboration with Bodhi Tree Systems, a prominent venture capital firm known for building & scaling tech-first brands, we are revolutionising education with a tech-first approach.
We address two critical challenges in the current education landscape: the need for more emphasis on holistic learning and adopting a one-size-fits-all approach. We are leveraging AI to develop an innovative ed-tech platform to provide students with a compelling end-to-end learning experience. Our goal is to transform education by providing personalized learning experiences that transcend traditional classrooms by catering to individual learning needs and to drive significant improvements in learning outcomes.
Join us in reshaping education for the digital era and unlocking the full potential of every student!
