This rolesits within the Consumer Experience (CX) function within the CCX team, andleads consumer learning strategy and execution across packaging innovation and renovation projects, ensuring teams have clear, decision-ready insights across project phases. You’ll shape stakeholder-aligned learning plans, manage research proposals and budgets, and serve as a strong consumer advocate within project workstreams and across R&D. You’ll also connect local and category insights into global workstreams, and help evolve CX research capabilities so they’re repeatable and scalable.
What success looks like(6–12 months)
- Define and execute end-to-end Consumer Learning Plans for packaging development projects, aligned to key decisions and business questions across phases
-OwnCX responsibilities and deliverables acrossaportfolio of projects,supporting the teams with CX perspectivesandleading thelearning planexecutionleveraging internal and external partner resources.
- Build strong cross-functional alignment (R&D, marketing, design, insights, etc.) sothatlearning plans answer the right questions at the right time
- Create clear research proposals and secure leadership alignment on scope, approach, and budget
- Strengthen the consumer voice within workstreams and the broader R&D ecosystem through consistent advocacy and high-quality synthesis of insights
- Connect local market and category insights into cross-category and global workstreams, influencing local BUs to apply research outcomes in their commercial roadmaps
- Expand CX research capability through new best practices, tools, and methods that can be reused across projects
Key responsibilities
- Design& Execute,stakeholder-aligned learning plans that map business questions to learning objectives, methods, timing, and decision points
- Execute qualitative and quantitative research (end-to-end), including study design, fieldwork/partners, analysis, and synthesis
-Lead research co-synthesis with project core teams and drive CX recommendations leveraging consumer insights, feasibility and viability guardrails and business objectives to inform desirability, feasibility & viability aligned pack design routes.
- Partner closely with cross-functional stakeholders to ensure learning is integrated into project ways of working
- Develop research proposals, manage vendor/partner engagement as needed, and lead budget planning and alignment with leadership
- Champion consumer-centricity in forums, workstreams, and stakeholder conversations, raising the bar on how consumer insights are used
- Connect category and local market insights to cross-category and global workstreams; align and influence local BUs to apply research outcomes into commercial roadmaps
- Collaborate within and across CX platforms to ensure a holistic CX point of view is formed within project workstreams
- Build strategic partnerships with R&D and marketing partners to drive a consumer-centric mindset across workstreams
- Champion existing CX capabilities and expand them with new best practices and tools to strengthen, standardize, and scale repeatable ways of working
- Proactively identify advanced research methodologies from across the industry and pilot them within projects to unlock new and effective consumer learnings
Required skills & experience
- 5–7 years of relevant industry experience
- Strong consumer research proficiency with hands-on experience in both qualitative and quantitative methodologies
- Strong stakeholder management and cross-functional collaboration skills; able to align diverse partners around learning needs and decisions
- Ability to translate complex findings into clear, actionable recommendations for business and technical audiences
Preferred / bonus experience
- Experience working on FMCG packaging design projects (innovation and/or renovation)
Working style
- Comfortable operating across multiple workstreams and shifting timelines
- Proactive, structured, and able to drive clarity on “what decision are we trying to make?”
- Confident communicator who can influence without formal authority
- Systems-minded: builds reusable tools, templates, and best practices, not just one-off outputs
Nijmegen
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
