Nestlé

Consumer Experience & Data Insights Analyst - Nespresso SEA

Nestlé  •  Bangkok, TH (Onsite)  •  3 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

POSITION SNAPSHOT

  • Location: Nestle Head Office (Bangkok)
  • Company: Nestle
  • Department: Nespresso SEA
  • At least 3-5 years’ experience in Data Analytics and CRM, preferably in a Direct-to-Consumer business

A DAY IN THE LIFE…

Business Analytics & Strategic Insights

  • Conduct deep-dive analyses on customer behavior, active base, consumption trends, customer lifetime value (CLV), and business performance.
  • Support business case development for strategic initiatives such as Subscription, Machine Refund, Trade-In, and Member-Get-Member programs.
  • Identify growth opportunities and actionable recommendations for SEA markets.
  • Translate complex data into clear business insights for stakeholders.

Omnichannel & Acquisition Insights

  • Support the Omni Insights Lead in analysing acquisition quality and acquisition source effectiveness.
  • Evaluate impact of on-ground activations and commercial initiatives on member acquisition and engagement.
  • Develop integrated customer understanding across Retail, E-commerce, CRC, and CRM touchpoints.
  • Identify opportunities to improve customer journey effectiveness and conversion.

Regional Reporting and Analyses

  • Maintain and enhance SEA CRM and business performance reporting.
  • Monitor key customer and commercial KPIs across SEA markets.
  • Ensure reporting accuracy and timely dissemination of insights.
  • Highlight emerging risks, trends, and opportunities through ongoing performance tracking.

Forecasting & Data-Driven Planning Support

  • Support coffee demand forecasting using CRM and customer consumption data.
  • Develop forecasts and scenario analyses to support business planning.
  • Monitor forecast accuracy and continually improve forecasting methodologies.
  • Partner with commercial and supply chain stakeholders to provide data-driven planning recommendations.

ARE YOU A FIT?

  • University Degree preferably in Business Management, Marketing, Statistics or Data Analytics.
  • 3-5 years' experience in CRM, preferably in a Direct-to-Consumer business
  • Be curious with data, leveraging it to deliver actionable insights to influence business decisions and/or marketing strategies.
  • Analytical experience using software in a business-oriented environment
  • Proficiency in SQL is a must
Nestlé

About Nestlé

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.

We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.

Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020.

Our portfolio covers almost every food and beverage category – offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.

House rules: https://nes.tl/HouseRules

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Vevey, CH
Year Founded
Unknown
Social Media