It's an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 110 years, we have grown to over 1,800 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years.
HF Sinclair is seeking an experienced and customer-focused Consumer Engagement & Loyalty Manager to lead the development, execution and optimization of consumer engagement strategies that drive customer acquisition, loyalty participation, retention, and lifetime value. This role is responsible for managing Sinclair's consumer engagement ecosystem, including loyalty initiatives, CRM programs, customer lifecycle marketing, DINOPAY engagement, mobile app marketing, consumer promotions and customer research programs.
The Consumer Engagement & Loyalty Manager will serve as the primary liaison between internal marketing teams, technology partners, loyalty vendors, and agency partners to ensure all engagement initiatives and offers align with brand, business and growth objectives. This role combines strategic leadership with hands-on management of consumer engagement programs, loyalty performance and consumer experience optimization.
Bachelor's degree in Marketing, Business Administration, Communications, Customer Experience, or a related field.
May oversee digital agencies, social media partners, website development vendors, and third-party consultants supporting digital marketing initiatives. May provide leadership and direction to contractors, specialists, or future digital marketing team members.
Office based with up to 15 - 20% travel by land and air required. Occasionally will be required to work in petroleum refinery environment including but not limited to chemicals, pressure vessels, and tanks. Ability and willingness to relocate. Subject to varying road and weather conditions
HF Sinclair offers a comprehensive benefits package designed to support the well-being of our employees and their families. Our benefits include, but are not limited to, the following:
We are committed to fostering a supportive and inclusive work environment, ensuring our employees have the resources needed to thrive professionally and personally. Benefit eligibility is governed by official plan documents, for more details visit Total Rewards.
At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion. Developed to empower our people, our five core cultural values are at the heart of everything we do and extend to how we engage our stakeholders. These values influence our decisions, shape our behaviors and keep us connected across the entire organization. We maintain a true Safety culture for our employees, communities, environments and customers. Our goal is to make sure everyone returns home safely each day. We have a long-standing commitment to Integrity and ethical behavior and do what is right for our employees, investors, communities and the environment. We encourage employees to Step Up and Stand Out by championing a culture of Teamwork and Ownership. We foster a culture of Inclusion by encouraging diversity of experiences, viewpoints and backgrounds. What makes each of us different, together makes us stronger.
HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and lubricants and specialty products. HF Sinclair owns and operates refineries located in Kansas, Oklahoma, New Mexico, Wyoming, Washington and Utah. HF Sinclair provides petroleum product and crude oil transportation, terminalling, storage and throughput services to our refineries and the petroleum industry. HF Sinclair markets its refined products principally in the Southwest U.S., the Rocky Mountains extending into the Pacific Northwest and in other neighboring Plains states and supplies high-quality fuels to more than 1,750 branded stations and licenses the use of the Sinclair brand to more than 350 additional locations throughout the country. HF Sinclair produces renewable diesel at two of its facilities in Wyoming and also at its facility in New Mexico. In addition, subsidiaries of HF Sinclair produce and market base oils and other specialized lubricants in the U.S., Canada and the Netherlands, and export products to more than 80 countries.
HF Sinclair Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other prohibited ground of discrimination.

Headquartered in Dallas, Texas, HF Sinclair Corporation is an independent, diversified energy company committed to safely producing products that power the world.
HF Sinclair is the parent company to a number of subsidiaries who own or license a diverse slate of brands, including Sinclair Oil, Petro-Canada Lubricants, Sonneborn, Red Giant Oil and HollyFrontier Specialty Products.
Established in March 2022 as a result of the acquisition of Sinclair Oil LLC by HollyFrontier Corporation, HF Sinclair has:
- More reach to support the everyday needs of consumers;
- More value for our customers, employees, communities and shareholders as a result of safely operating with an environmental, social and governance mindset; and
- More strength for the communities in which we live, work and serve.
Today, HF Sinclair:
- Manufactures and sells high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel, specialty lubricant products, and specialty and modified asphalt.
- Owns and operates refineries and/or renewable diesel facilities in Kansas, New Mexico, Oklahoma, Utah, Washington and Wyoming.
- Markets and distributes motor fuel to consumers via more than 1,600 independent Sinclair-branded stations in 30 American states.
- Produces low carbon renewable diesel from multiple feedstocks including vegetable oils and animal fats.
- Produces base oils and other specialized lubricants in the U.S., Canada and the Netherlands and exports such products to more than 80 countries.
- Owns a 47% limited partner interest and a non-economic general partner interest in Holly Energy Partners, L.P. (NYSE: HEP), a midstream petroleum products and crude oil transportation, terminalling and storage company.