At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.
We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.
We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…
A bit about the role
Reporting to the Senior Consumer Communications Manager, this role is responsible for driving brand relevance, trust and participation for The National Lottery through impactful, integrated consumer communications.
With a focus on both Good Causes storytelling and brand-building campaigns, you will develop and deliver work that connects play with purpose - helping audiences understand the real-world impact of every ticket purchased, while reinforcing the belief that “it could be you.”
Players raise around £33 million every week for projects across sport, arts, heritage and communities. Yet awareness of this impact remains a key opportunity. This role is critical in closing that gap, bringing to life the stories, people and moments made possible by National Lottery players.
On the brand side, your mission is to make the National Lottery feel modern, relevant and exciting. Through carefully crafted stories and campaigns, you will help drive brand reappraisal and attract new players, supporting efforts to double returns to good causes. You will develop and deliver stories centred on hope and optimism, which encourage the nation to truly believe it could be them.
As a creative storyteller, your work will be informed by audience insights and you will confidently produce content (press materials, images, video etc.) which informs, entertains, and ultimately consumers can’t help but share.
As someone with their finger on the pulse on media, social and AI developments, you will come with a proven track record of campaigns that successfully insert brands into the cultural conversation. You will also have established relationships with journalists and influencers, and a desire to grow and broaden your contacts.
This is an exciting time to join Allwyn - after a period of change, the next chapter is all about driving growth and creative consumer PR will be at the heart of our success.
What you’ll be doing
As the Consumer Communications Manager – Brand and Good Causes, you will:
What experience we’re looking for
About us
At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.
An inclusive reward offering with wellbeing at the centre
At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.
Benefits
We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.
If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.
Allwyn UK is part of Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus, and Italy.
Over the next two years we are going to embark on a large-scale transformation journey, unparalleled in the existing market, and a once-in-a-lifetime opportunity for anyone both within and outside the betting and gaming industry.
We can’t talk too much about our plans – you’ll have to speak to us to find out more – but we can promise a fast-paced, exciting environment, innovative projects like none you have worked on before, and the opportunity to transform a core pillar of the UK economy, while contributing to good causes that benefit society.
Powering good. Will you join us?
