Circana

Consulting Director France - Marketing Effectiveness

Circana  •  Republic of France (Onsite)  •  29 days ago
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Job Description

Director of Consulting, Marketing Mix Modelling, L17

Full-time

Let’s be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com.

When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the motorway, or an online incentive to change provider, do you ever wonder how the advertiser decided to place those ads, and whether they actually work to drive purchases? If you work at CIrcana, you can help advertisers understand the answers to these very important questions and inform their strategies going forward. Globally, the industry spends ~$600B on advertising and you can become part of the team on a mission to measure & improve the efficiency of every single dollar of that spend translating into $100B+ in value.

As a client Director of Consulting within Circana’s Marketing Mix Modelling (MMM) practice, you will be a trusted advisor to a selection of major advertisers across multiple verticals (including Beauty, Luxe, technology, automotive, travel and financial services). You will be responsible for building and delivering executive presentations to show how clients’ marketing activities are working to drive key business performance metrics, and how they should most effectively use their budget in the future. You will build ongoing partnerships and networks with key client stakeholders, to deepen our relationships and mutually improve both client and CIrcana outcomes. Ultimately, you will be responsible for meeting and exceeding revenue goals for your clients by delivering with excellence in order to drive growth for your client.

Job Responsibilities

  • Build strong partnerships with key stakeholders to drive engagement by demonstrating tangible value through outcomes.
  • Deliver proactive insights and action oriented solutions to clients by diagnosing drivers of growth business, translating those drivers to insight and implementing them into a marketing budget evaluation.
  • Transforming MMM results into tangible and actionable insights and recommendations.
  • Being aware of best practices in storytelling, client communication, and consultative expertise.
  • Managing scope, expectations and timelines of complex, high stakes deliveries.
  • Partnering with your clients to provide the best marketing plan based on the results of analysis and optimizations.
  • Proactively provide subject matter expertise to both clients and colleagues.
  • Coach & support consulting colleagues to deliver best in class insights and enhance the team’s ability to become fluent across all industries.
  • Contribute to internal Consulting team initiatives.

Requirements

Qualifications/Competencies:

  • Extensive experience of marketing consulting and/or analytics experience, ideally including Beauty, Luxe or Retail industries
  • Consultative story-telling ability to turn data into insight and package for a C-suite audience to maximize impact
  • Strong communication and presentation skills
  • Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines
  • Experience in managing scope, expectations and timelines of complex, high stakes projects
  • Experience managing teams through direct lines and indirectly through influence; ability to coach & mentor more junior associates
  • Bachelor degree required, advanced degree preferred
  • Fluent in French and English

Circana Behaviors

Beyond technical skills, experience, and role-specific attributes, these shared behaviors are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviors in their daily work:

  • Stay Curious: Being hungry to learn and grow, always asking the big questions.
  • Seek Clarity: Embracing complexity to create clarity and inspire action.
  • Own the Outcome: Being accountable for decisions and taking ownership of our choices.
  • Center on the Client: Relentlessly adding value for our customers.
  • Be a Challenger: Never complacent, always striving for continuous improvement.
  • Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity.
  • Commit to each other: Contributing to making Circana a great place to work for everyone.

Location: This position can be located in the following area(s): Paris, France

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Circana

About Circana

At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow.

Formerly IRI and NPD, we have a combined 100-plus years of history consulting with more than 7,000 of the world’s leading brands and retailers. Our insights on online and in-store purchasing behavior are used by the largest media outlets in the world, including Bloomberg, CNBC, CNN, Financial Times, The New York Times, The Wall Street Journal, USA Today, and others.

Count on us to transform complexity into clarity. Learn more at circana.com

Industry
Research & Polling
Company Size
5,001-10,000 employees
Headquarters
Chicago, Illinois
Year Founded
Unknown
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