We are looking for a proactive and high-energy Business Development Intern to support our sales team in driving revenue for Croma’s in-store advertising inventory. You will assist in identifying potential brand partners, preparing sales collateral, and ensuring the seamless execution of on-ground advertising campaigns.
This is a hands-on role perfect for someone looking to build a career in Media Sales, Brand Partnerships, Advertising, or Retail Marketing.
Key Responsibilities
1. Lead Generation & Research:
Conduct market research to identify brands (FMCG, Tech, Lifestyle, etc.) and agencies that would benefit from Croma’s retail media space.
Build and maintain a database of potential clients and key decision-makers.
Assist in cold outreach and setting up introductory meetings for the senior sales team.
2. Sales Support & Pitching:
Help customize sales decks and proposals based on specific brand requirements.
Assist in creating "Mock-ups" or visual representations of how a brand’s ads will look in-store.
Attend client meetings and take detailed notes to assist in the follow-up process.
3. Campaign Operations & Audits:
Coordinate with cross functional team to ensure that physical and digital ads are live as per the schedule.
Create Proof of Performance (PoP) reports for clients.
4. Reporting & Coordination:
Update the sales pipeline/CRM daily to track progress with various leads.
Collaborate with the Dentsu and Croma teams to ensure operational efficiency.
Qualifications & Skills
Education: Currently pursuing or recently completed a Bachelor’s/master’s degree. Preferred in business, Marketing, Media, or a related field.
Communication: Excellent verbal and written communication skills; must be comfortable engaging with external stakeholders.
Tech Savvy: Proficiency in Microsoft Office, especially PowerPoint (for decks) and Excel (for data tracking).
Attitude: A "go-getter" mindset with an interest in the advertising.
What’s in it for you?
Hands-on experience with two powerhouse brands: Tata Croma and Dentsu
Deep insight into the evolving world of DOOH (Digital Out-of-Home) and Retail Media.
Mentorship from seasoned industry professionals.
Internship Certificate and a performance-based stipend.
Location:
Gurugram
Brand:
Posterscope
Time Type:
Full time
Contract Type:
Consultant
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
