Job Description

Key Accountabilities

• Executes/delivers on our database marketing strategy for inbound/outbound/paid media channels that align with global & regional marketing goals to achieve campaign objectives and generate high success rates.
• Support, discover, planning, development, execution and tracking of inbound/outbound Marketing (campaign specific, as well as ad-hoc requests) on a timely basis to ensure on-time execution of marketing programs.
• Designs, executes, and documents test-and-learn initiatives, then analyzes the results provided by our stakeholders for the future implementations.
• Monitors automated triggers and evergreen campaigns, addressing any defects.
• Conducts data discovery and other data exploration activities to identify flaws and fix them to maintain the accuracy of the campaign.
• Identifies opportunities to enhance efficiency in data-mining processes, campaign automation, and audience creation, and leads to the implementation of these improvements
• Identifies and executes test-and-learn opportunities to optimize campaign performance.
• Ensures processes are followed globally and consistently throughout team.
• Ensures legal and privacy requirements are understood and proactively managed throughout promotional efforts.
• Manages and monitors workload volume to effectively balance capacity with all incoming requests.
• Ensures the accuracy, consistency, and quality of all team deliverables.

Key Metrics

• Flawless execution of campaign & campaign automations.
• On-time delivery of campaign audience creation, sweeps, points postings & batch registrations and other deliverables
• Monitors automated and trigger-based list pulls for zero-errors to server delivery
• Strategic guidance to Campaign teams in the development and implementation of marketing across inbound/outbound/paid media channels for higher success metrics
• Production efficiency optimization
• Proper tracking of volume of work and/or prediction of load for planned and unplanned demand
• Manages resource allocation without over or under utilization
• Response to escalations with sense of urgency as appropriate for a given situation
• Segmentation/audience awareness

Education

Bachelors or Master’s degree in Marketing Sciences or similar discipline or an equivalent combination of education and work-related experience.

Experience

• 3-5 years' experience, with emphasis on business and marketing analytics
• Preference given to those with areas of direct and indirect marketing, CRM and campaign management, with strongest preference to those with a background in multi-channel marketing (especially within the travel industry).

Technical Skills and Knowledge

• Demonstrated use of campaign management software (Salesforce Marketing Cloud, Salesforce Data cloud) or with aptitude to adopt new analytical software
• Proficient in SQL programming or similar scripting languages
• Effective verbal and written communication skills
• Effective problem solving
• Strong interpersonal skills with ability to collaborate in a team setting
• Ability to manage multiple tasks and work under tight deadlines
• Ability to create presentations and effectively deliver key points of information

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?