Job Description

ABOUT US

For over 40 years, 24 Hour Fitness has been a leader in the industry, driven by our mission to help our community live healthier and happier through the transformative power of fitness. With clubs nationwide, we create inclusive, welcoming spaces equipped with premium strength and cardio equipment, studio classes, and innovative digital tools. Our impact goes beyond the gym--we support our members' total well-being through coaching, connection, and community. Join us and be part of a team that's changing lives every day! 

JOB SUMMARY

The Community Outreach & Membership Specialist is responsible for generating qualified leads, increasing guest traffic, and converting prospects into members through community outreach, local partnerships, networking, and lead generation efforts. The ideal candidate is outgoing, enjoys connecting with people, and is enthusiastic about promoting the 24 Hour Fitness brand in the community.

ESSENTIAL DUTIES & RESPONSIBILITIES

Generate Traffic

• Execute monthly outreach and corporate account plans focused on generating new business, renewing existing relationships, and increasing guest traffic.
• Prospect, collect, and cultivate quality leads through community outreach, networking, sponsorships, referrals, and strategic relationship building.
• Create and maintain a pipeline of onsite activations, tabling events, and community engagement opportunities designed to introduce prospective members to our clubs.
• Develop relationships with local businesses, employers, healthcare organizations, schools, and community groups that drive guest visits and membership opportunities.
• Partner with club sales teams to maximize lead collection opportunities and support guest acquisition efforts both inside and outside the club.
• Conduct timely follow-up with leads generated through outreach activities, sponsorships, corporate accounts, events, referrals, and community partnerships.
• Convert leads into memberships, sponsorship opportunities, fitness consultations, and guest visits.
• Coordinate and execute onsite sponsor activations that generate qualified leads, membership opportunities, and increased club awareness.
• Re-engage former corporate accounts and renew existing relationships to drive ongoing membership growth.
• Schedule tours, appointments, and consultations that move prospects through the sales process.
• Represent the club at community events, fairs, conventions, wellness expos, UH games, college days, school events, and other high-visibility gatherings.
• Develop creative community engagement initiatives such as first responder challenges, fitness competitions, stretching and recovery booths at races, community wellness events, and sponsored fun runs.
• Support special events, membership campaigns, grand openings, block parties, and other club initiatives designed to drive traffic and membership growth.

Success in This Role

Success will be measured by:

• Guest traffic generated
• Qualified leads created
• Membership sales converted
• Contribution to club membership, revenue, and market growth goals
• Effective use of outreach, referral, and promotional campaigns to drive membership activity and trackable results

Performance-Based Compensation

In addition to base pay, this role is eligible for variable compensation based on individual performance and contribution to club growth, including:

• 15% commission on new memberships, Paid-in-Full (PIF) memberships, and premium membership upgrades
• 10% commission on fitness service agreements
• Additional incentive opportunities tied to market growth initiatives and membership sales generated through assigned promotional, referral, and outreach codes
• Variable compensation is designed to reward lead generation, membership conversion, revenue growth, and measurable impact within the local market

Note: We regularly review our variable compensation programs to support business growth and recognize employee contributions. Commission rates, incentive opportunities, and program details may change periodically based on business needs and company objectives.

QUALIFICATIONS

Required Knowledge, Skills & Abilities

• 1+ years of experience in sales, lead generation, business development, membership sales, community outreach, or a related customer-facing role.
• Proven ability to generate leads through networking, prospecting, events, and relationship building.
• Strong communication, presentation, and interpersonal skills.
• Comfortable working in the community and representing the brand at events and networking opportunities.
• Self-motivated with strong organizational and follow-up skills.
• Ability to manage multiple initiatives while maintaining a focus on sales results.
• Passion for health, fitness, wellness, and community engagement.

Physical Demands/ Environmental Conditions

• Works in both an office and club environment; must have the ability to travel and move from club to club as needed.
• Occasional lifting, set-up and take-down for outside events.

Travel Requirement

• Up to 50% travel within the local market.

BENEFITS AT 24

In line with our mission to create a healthier, happier world, we offer comprehensive benefits to help our team members do just that. We offer benefits such as paid time off, medical and dental coverage, 401k with match for qualifying positions, a free gym membership, and discounts on products and personal training. We also have a variety of Employee Resource Groups that you can connect with to participate in community events both in-person and virtually.

Disclaimer

DISCLAIMER: This job description is intended to describe the general job functions and requirements for this position. This is not intended to be an exhaustive list of all the qualifications, responsibilities, duties, and skills required. 24 Hour Fitness reserves the right to modify, add, or remove duties as necessary.

Location

Remote HI-33005

summary

Benefits Summary

24 Hour Fitness offers benefit programs designed to meet the diverse needs of all team members, including health coverage, as well as Company paid benefits that are automatically provided at no cost, such as group life and accident insurance. There are eligibility requirements for each plan based on your position, hire and/or service date and your average hours worked. Benefit eligible team members may also accrue vacation hours. All 24 Hour Team members, and their eligible dependents, receive a complimentary membership.