Job Description

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

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About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Key Responsibilities

1.Community Growth & Engagement

• Develop and execute community growth strategies tailored to the FR market

• Drive user engagement through campaigns, discussions, and interactive content

• Identify and nurture key users (KOLs, active contributors, brand advocates)

2.Content Planning & Management

• Plan and publish high-quality, localized content (posts, topics, campaigns)

• Moderate user-generated content to ensure quality and compliance

• Identify trending topics and align content with user interests

3.Campaign & Event Execution

• Plan and execute online and offline campaigns (e.g., test drive events, meetups)

• Collaborate with marketing and after-sales teams to launch engagement initiatives

• Support offline activities such as vehicle showcases and community events

4.Data & Insights

• Monitor community performance metrics (engagement, retention, growth)

• Analyze user behavior and optimize content and operations strategies

• Provide regular reports and actionable insights

Skills, Qualifications, and Experience Required:

• Bachelor’s degree or above

• 2+ years experience in community operations, social media, or content marketing

• Strong understanding of France digital platforms and user behavior (e.g., Instagram, TikTok, Facebook)

• Passion for automotive industry (EV knowledge is a plus)

• Excellent English communication and copywriting skills

• Strong sense of ownership and execution

• Strong understanding of the France market, including local user behavior, culture, and digital trends

• Proven experience in localized community operations and user engagement strategies

• Native-level or fluent French proficiency, with excellent copywriting and communication skills