Up World is a community where marketers gain the confidence, support, and tools they need to smash their careers. We have over 1,100 paying members, an annual green field festival, and an exclusive supper club including CMOs from the UK’s top companies.
Up World is the home for ambitious startup marketers. Almost 10 years ago, Lottie organised a supper club and a community grew out of it. We are a small but mighty team and we do a lot.
Up Club is the heart of everything. Members get access to people ahead of them in their careers, training, mentoring, weekly sessions where members bring a real problem to the group, talks from marketers doing the job well, dinners, and a Slack they can message in a crisis on a Tuesday afternoon. This is the core of your role.
Our courses are how people get promotions. Brand Manager Boot Camp and The Marketing Accelerator both run twice a year. Both get great feedback and they produce incredible results every time. This is yours to run!
Big Up Club is an invite-only community designed for start-up Marketing Directors, Heads of Marketing, and CMOs to learn, grow, and thrive from the best UK marketing minds. We launched the community last February to a very selective group and have managed new members carefully since then. We currently have 70 members.
Up Fest is the UK’s only greenfield marketing festival - think of it as Glasto for marketers! Each year we invite our members to a farm to share their knowledge. Netflix exciting names?
We're really ambitious. Our vision is lively, buzzing communities in cities across the UK and the world, and a service so useful our members can't do their jobs without it. We're not saving the world, but we've seen what this does for people. Without us, a lot of them have no structured development, can't reach their potential, and find professional life very lonely.
You’ll own Up Club and courses. The vision for both, how they grow, how we make people obsess over the product - this is all yours to run with!
Members love Up Club and stay for years, but plenty of others feel they could live without it. That gap is the job. We're not asking you to arrive and tear up something that works, and we're not asking you to leave it alone either. We want someone who understands why it works, then makes it something people can't imagine not paying for.
Our courses are how people get promotions. We run Brand Manager Bootcamp and The Marketing Accelerator twice a year and these get amazing reviews and results. We’re confident they’re great. We want to scale our course offering - we want to be at the front with an AI in start up marketing course.
The Marketing Accelerator - our marketing leadership course for marketers looking for a promotion to head of.
Brand Manager Bootcamp - teaches the marketing fundamentals for junior marketers looking to become brand managers,
We’re dreaming of an AI course to kick off at the start of 2027 - we want to be the people startup marketers come to for that rather than the people catching up…this is for you to create!!
You'll report to our Head of Up World. They set the direction for Up World as a whole and hold the commercial picture. Inside Up Club and our courses, the direction is yours.
Responsibilities include but are not limited to:
Full ownership of Up Club product:
The vision. What Up Club is for, who it's for, what members get, and what it should look like in two years. You'll build that view, argue for it, and get the team behind it.
Growth. Cohort launches, referrals, the proposition, the pricing, and anything else you reckon will work. You own the plan and the number.
Churn. Understanding why people leave and fixing the reasons, rather than reporting them.
The customer journey From first hearing about us to renewing for a third year, including the points where we currently lose people.
The member experience, through Nzola. Onboarding, mentor matching, the Slack, the check-in calls, the small things that make 1,200 people feel personally looked after. She runs it. You set the standard, and you'll still know what members are struggling with because you talk to them.
The events programme, through Nzola. Up Talks, Huddle Ups, IRL dinners, workshops. She owns the logistics. You decide what's worth running and what gets dropped.
Full ownership of courses:
Brand Manager Boot Camp and The Marketing Accelerator Both run twice a year, both get great feedback. You own how they run, how they're sold, and how good they are.
Making them work harder We have a solid structure and we reckon these can deliver double the revenue without much more work going in. Nobody has had the time to go and prove it. You would.
The AI course. Nothing exists yet. We want to be the people startup marketers come to for this, not the people catching up. Yours to design, build and launch for early 2027.
Holding the quality. Course feedback is the best thing we have. Keeping it there while the numbers grow is harder than it sounds, and it's on you.
Nzola’s growth!
She joined in April 2026 and she's really great. Your job is to develop her deliberately, give her real ownership, and be direct when something needs to change. She’s the one the members come to day to day. She looks after:
The member experience. Onboarding, mentor matching, the Slack, the check-in calls, the small things that make 1,200 people feel personally looked after. You'll know what members are struggling with because you talk to them.
The events programme. Up Talks, Huddle Ups, IRL dinners, workshops. Nzola runs the logistics.
Automation and AI
The systems that keep members feeling personally looked after. Up Club runs on automation across Claude, Zapier, HubSpot and Mailchimp. You own all of it, and you'll rebuild the bits that deserve rebuilding.
Finding the work that shouldn't be done by a person. Reporting, cohort trackers, onboarding sequences, chasing, updating. If you're doing it for the fourth time by hand, that's the flag. We'd rather you spent a day building the thing than a month doing the task.
Using AI properly, not performatively. We're a team of four doing the work of a much bigger one, and that only holds if we're genuinely good at this. You'll be expected to build tools for yourself and for Nzola, and to have an opinion on what AI should and shouldn't touch when the product is people.
You get a kick out of putting people in a room together and would sooner spend an afternoon building the automation than do the same task forty times. You like variety, because no two weeks here look the same. You're happy being the brain in the middle, briefing a designer, a copywriter and a paid specialist rather than doing all of it yourself. You can take a half-formed idea and come back with a plan, a timeline and a view on whether it's worth doing. And you'd rather look at what the numbers say and change course than defend a decision you've already made.
This is a job with real ownership in it. You're not passing the good bits to someone else, and you're not being handed a tidy machine to keep ticking over. You'll be the person 1,200 members and every course cohort feel the effect of.
Experience running a membership community or a programme, online and in person. You've hosted the event, chased the RSVPs, and fixed the thing that broke ten minutes before it started.
You're comfortable selling. A good chunk of this job is getting someone curious to pay, on a call, in a launch, or across a room, and you don't find that awkward.
You've owned something end to end: the idea, the plan, the marketing, the sale, the delivery, and the bit afterwards where you work out whether it went well.
A systems brain. You've built automations that other people now rely on, and you're already using AI to do parts of your job rather than reading about it.
You're happy owning a number, and honest when it's going the wrong way.
Self-starting and energised by ownership – you take initiative, move quickly, and thrive in a fast-paced, remote-first team
Management experience, or you're ready for your first direct report and you've thought seriously about what that takes.
Comfortable moving fast with imperfect information. This is a small team and progress beats polish most weeks.
An interest in startup marketing and the people doing it. You'll be in the room with our members constantly.
You'll have experience working with: Claude, Hubspot, Mailchimp, Zapier
Success in 3 months looks like
You've run a cohort launch end to end and you know exactly what worked and what didn't.
You know our members. You can name the ten who'd be furious if Up Club disappeared, and the ten who are about to cancel their membership.
Nzola has more ownership than she did when you started, and she'd tell us the same.
You've delivered a full course cycle, from promotion through to feedback.
Found 3 areas which can be automated and tackled them
You've told us something about Up Club we didn't already know.
This role is London-based. We operate as a remote-first company, but you’ll have access to co-working spaces and we expect you to be at team meetings and events twice a month in real life. This is a full-time, permanent role.
Salary: £36-42k
Benefits
🌴 25 days holiday plus bank holidays.
💪 Monthly remote-working allowance
🌟 Our commitment to your development
🎂 Birthday off
💸 Enhanced paternity/maternity leave & pay
🙂 Unlimited coaching with MoreHappi
🤝 Full Up World Membership
We believe you shouldn’t have to wait until you start a job to see the benefits. Our handbook is open here
Up Club is the unfair advantage of ambitious start-up marketers looking to accelerate their growth 🚀
It provides exclusive access to industry leaders, expert mentorship, and world-class training to sharpen your skills and stay ahead. With an always-on network, you can get instant advice, solve problems faster, and connect with the right people to drive your career forward, faster.
We’re passionate about a few things:
- Choosing an entrepreneurial business environment shouldn’t mean you miss out on training and development opportunities you’d have at bigger companies
- Learning from other people who do your job in totally different businesses is really rewarding
- Classroom training is useful, but what’s even more useful is learning as you go, from others who have faced similar challenges
Also catch our Founder, Lottie Unwin on her podcast, The Marketing Hustle... where she hears unfiltered stories from Founders of bold start-up brands. 🎙️
