Just imagine turning real-time conversations with LEGO® fans, gamers, and creators into experiences that strengthen communities around the world. Then make it real
About the role
As our Community Engager,you'llplay a pivotal role in helping Consumer & Shopper Engagement make a step change from a world-renowned customer supportcentreto an innovative digital engagementcentrefor communities.You'llengage with fans across social media, live streams, product reviews, fan communities, and gaming-focused platforms.You'llhelp create valuable interactions that support business and marketingobjectiveswhileidentifyingnew opportunities to strengthen engagement across consumer touchpoints.You'llalso contribute to keeping community experiences safe, compliant, and positive for everyone who joins the conversation.
This role is based in Slough, UK and will follow ourbest of bothhybridworking model (three days in the office), with regular weekend days on a rotating basis. You will alsobe requiredto work shifts with varying starting times.
No relocationassistanceis offered for this position.
Required Qualifications
Hands-on experience managingcommunity interactions across multiple digital platforms, including social media, fan communities, gaming forums, or review platforms(Reddit, Discord, Facebook, Instagram, or similar community-driven channels)
Deliverswritten communication in fluent English, adapting tone and messaging for diverse audiencesand personalized responsesin a timely manner(we are FRKE! Fun, Reliable, Knowledgeable and Engaging!)
Createschannel-specific content and engagement strategies tailored to different audiences and online communities.
Applied brand safety, moderation, or compliance standards while engaging audiences in public digital communities.
Identifiedemerging trends and community insights that informed engagement strategies, content decisions, or stakeholder recommendations
Contribute to community reporting by gathering, documenting, and sharing engagement insights with stakeholders.
Preferred Qualifications
UtilisedReddit, Discord, or similar community-led platforms as part of a community engagement strategy.
Brought a genuine interest in gaming, Formula 1, or other online fandomcommunities.
Used French, German,Dutch, Spanish or Italianin customer-facing, community-facing, or online engagement environments.
Whatyou'llbuild
Personalizedengagement that supports wider business and marketing goals.
Meaningful interactions with LEGO® communities, gamers, creators, and fans across multiple digital touchpoints.
Safe and compliant community experiences through consistent use of established processes and guidance.
New approachesfor engaging audiences with different interests, affinity levels, and passions.
Real-time insights and opportunities that help shape future engagement activities.
Relevant community observations that contribute to reporting and informed decision-making.
Ifyou'veworked in a role where you engaged online communities, created platform-specific content, and interacted directly with consumers across social channels,you'llfeel at home here. What matters most is your ability to communicate clearly, adapt your approach to different audiences, and create relevant interactions that add value.
Life on the team
You'lljoinConsumer & Shopper Engagement(CSE), adepartmentfocused on creating engaging experiences across social media, owned community platforms,gaming communities, and shopper touchpoints.WithinCSE, theLEGO Community Management and Moderationteamworks closely together while supporting a shift-based environment, including weekend coverage.You'llthrive ifyou'recomfortableengaginga wide range of audiences, enjoy pop culture and online communities, adapt quickly when priorities change, and bring a positive approach to your work.
LEGO Community Management and Moderationisat the forefront of delivering exceptional community experience globally to support our ambitions of building direct and lasting relationships with kids, grown-ups, fans and creators in owned and earned spaces to make them feel welcomed, recognized and valued, to grow healthy communities, to drive membership and protect the LEGO brand.
In this roleyou’llplay a pivotal role in supporting our mission to build direct and lasting relationships with grown-up fans and creators, through publishing content and engaging directly with these audiences
What success looks like
Success means confidently navigating a wide range of audiences and engagement opportunities while creating interactions that feel relevant andtimelyYou'llproactively spot emerging trends,identifyopportunities for meaningful engagement, and share insights that help the teamevolveits approach. Over the next 12 to18 months, the team expects continued change and growth, so your ability to learn quickly and adapt will be important.You'llwork closely with colleagues across the Community Management and Moderation team and with the audiences you engage every day.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
