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Reports To: Superintendent
FLSA Status: Exempt
Primary Function:
With limited supervision, manage all aspects of the district's communications program, including internal/external communications, media relations, website and social media, marketing, event coordination, and public information. Serve as spokesperson and lead strategist for communication initiatives aligned with district goals.
Routine office environment with frequent sitting, standing, walking, bending, and reaching. Must be able to lift up to 20 lbs occasionally. Vision, hearing, and verbal communication required for effective job performance
Educational Level: Bachelor's degree in journalism, public relations, marketing, mass communications, or related field
Proficiency Skills: Proficiency in Adobe Creative Suite, Final Cut Pro, Microsoft Word. Working knowledge of journalism, media relations, social media, video/photo editing, and production. Knowledge of social networking platforms and emerging digital trends
Ability to manage multiple deadlines, exercise sound judgment, and work independently or in teams. Ability to work under pressure and during off-hours (e.g. evening meetings/events)
Personal Skills: Excellent oral, written, interpersonal, and analytical skills
Salary: $20.66�$33.78 per hour, based on placement on Classified Salary Schedule A20. This position works 240 days per school year. Annual salary is calculated using the assigned hourly rate, scheduled hours per day, and workdays, and is prorated based on the hire date. Salary steps may be awarded for comparable, verifiable full-time experience. Verification must be provided on employer letterhead and include employment dates, job title, and duties.
View the Classified Salary Schedule
STRATEGIC COMMUNICATIONS PLANNING
1.Maintains a pattern of prompt and regular attendance.
2.Develop and implement communication strategies aligned with district goals and initiatives
3.Recommend communication mechanisms and serve as advisor to Superintendent and Board
4.Interpret and communicate policies, procedures, and data as needed
MEDIA AND PUBLIC RELATIONS
5.Serve as the district's primary media spokesperson
6.Write and distribute press releases; coordinate interviews; respond to media inquiries
7.Proactively engage local media and monitor media coverage
8.Develop and maintain positive relationships with the media and community partners
CONTENT CREATION AND PUBLICATION
9.Write content for newsletters, social media, website, promotional materials, brochures, etc.
10.Create compelling print, digital, and video content to support district initiatives
11.Photograph and film events, edit media, and manage visual brand consistency
12.Maintain a digital asset library (photos, graphics, media files)
WEB AND SOCIAL MEDIA MANAGEMENT
13.Develop and maintain district website content; support school webmasters
14.Oversee district social media platforms; ensure policy compliance
15.Manage online engagement and respond to inquiries on digital platforms
16.Track analytics and adjust content based on performance
EVENT AND CALENDAR COORDINATION
17.Plan and staff district and community events (e.g., recognitions, awards, retirements, years of service�)
18.Develop communications plans for district-wide initiatives and special events
19.Coordinate Board recognitions, invitations, certificates, and presentations
20.Serve on Calendar Committee and assist with creation of system-wide master calendar
21.Attend after-hours events to gather and promote content
INTERNAL AND STAKEHOLDER COMMUNICATIONS
22.Serve as liaison between schools, administration, and community stakeholders
23.Develop employee newsletters and maintain staff communications
24.Provide district information packets and respond to public records requests (ORRs)
25.Coordinate internal recognition programs (e.g., retiree, employee of the month)
26.Support schools with communication materials upon request
DESIGN, BRANDING, AND GRAPHIC SERVICES
27.Maintain brand consistency across all print and digital communications
28.Design brochures, flyers, graphics, and promotional content
29.Ensure proper use of logo, letterhead, and other visual assets
30.Demonstrate integrity and adherence to FERPA, Board policies, and Georgia Code of Ethics
31.Attend required meetings and trainings
32.Perform other tasks as assigned by the Superintendent
33.Acts in a professional manner and maintains a professional attitude towards the public and colleagues; adheres to cultural diversity guidelines, and exhibits the fundamentals of good public/customer service
34.Complies with school, system, state and federal regulations and policies, including the PSC Code of Ethics, as related to job requirements
35.Maintains confidentiality of sensitive information and material; adheres to chain of command
36.Maintains a professional appearance as appropriate for job responsibilities
