Job Description

Job Location: East 3rd St Health Center - Los Angeles, CA 90022
Position Type: Full Time
Salary Range: $36.57 - $45.81 Hourly

Summary:
Under the direction of the Chief Advancement Officer (CAO), the Communication Specialist works to develop high level communications strategies and media relations that align with Gracelight Community Health’s goals and objectives. The Communications Specialist is responsible for managing both internal and external communications and increasing the visibility of Gracelight Community Health (GCH) through the development and implementation of comprehensive communications and marketing programs. The Communications Specialist develops, creates, and implements strategies to increase positive awareness of health care services offered by GCH in the community. The Communications Specialist develops and executes internal communication programs that provide employees with a deeper understanding of our organization and facilitates more and better connections to leadership. The Communications Specialist manages all social media platforms and partners with the Chief Advancement Officer to plan and organize fundraising efforts/events.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
1. Strategic Marketing
- Develop and implement integrated, high visibility communications plans for fundraising campaigns and appeals, grant programs, membership, events, donor recognition and stewardship. Manage proactive organization-wide marketing and communications calendar, ensuring timely deliverables.
- Ensure a growing digital and social media presence that deepens engagement, drives program and event attendance, and increases philanthropic support.
- Conduct relevant market research, monitor trends, analyze the impact and ROI of all marketing communications and programs, and identify appropriate cross-promotional opportunities.
-  Promote efficiency using methods such as predictive communications and automation of prospect engagement.
- Work within the confines of the Marketing and Communications budget.
2. Communications
- Serve as a Gracelight Community Health (GCH) storyteller and content producer; convey the urgency and relevancy of our work; illustrate our impact, and inspire stakeholders to action, particularly towards financial support.
- Manage media consultants, working in tandem to increase KPIs to raise awareness about and/or deepen media coverage for GCH.
- Execute production of media relations efforts including press releases, alerts, interviews, pitches, and any media events, with the support of consultants when appropriate.
- Act as media relations liaison, working with CAO to provide media and communications training and support to GCH staff when necessary.
- Establish and manage a GCH Young Professionals Group to engage, educate and empower the next generation of nonprofit leaders and volunteers.
- Write speeches and presentations for the executive leadership and other staff members as needed.
- Develop and manage all media contacts.
3. Brand Management
- Create compelling marketing collateral (emails, brochures, website content, social media content, presentation, and companion materials (audio/visual-photos, videos, etc.) for successful campaigns and events across GCH.
- Evolve the design, branding, and style guides for GCH communications materials and tools.
- Serve as the strategic lead for GCH’s website refresh including content strategy and development, site architecture, and search engine optimization.

QualificationsQUALIFICATIONS, SKILLS & ABILITIES:
- Bachelor’s degree in communications or public relations, although other degrees in business or social sciences will be considered.
- Bilingual Spanish highly preferred.
- 3-5 years of professional experience in communications and marketing, preferably within a fundraising organization.
- Experience designing, managing, and executing successful communications strategies with measurable results.
- Experience coordinating some or all the following functions: email marketing, event promotion, website management and development, direct mail communications, social media marketing, media relations, and market research.
- Enthusiasm, creativity, compassion, and execution skills. Ability to create new ideas, self-direct, delegate, and implement projects with an outcome-oriented mindset.
- Creative vision: ability to ideate and produce stellar content and collateral, including through basic graphic design skills.
- Ability to execute on several diverse projects simultaneously; comfort with taking initiative and making progress amidst competing priorities.
- Strong organization and project management skills.
- Superb verbal and written communications skills.
- Comfort with or ability to quickly learn software such as Canva, Adobe Creative Cloud, Raiser’s Edge CRM (E-Tapestry), etc.
- Proficient with MS Word and Excel and Adobe Acrobat, as well as Microsoft Teams, SharePoint, and OneDrive equivalents.