Be part of an amazing story.
Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
The Manager, Communications Planning partners with the Director, Media Strategy and Integrated Planning to support the development and execution of integrated media strategies and activation plans across brand and performance paid channels while managing day-to-day budget tracking and financials. The role coordinates daily media activities, monitors budgets, and works cross‑functionally to ensure campaigns are delivered accurately, on time, and aligned with business objectives.
The Manager collaborates closely with marketing teams, channel specialists, project management, finance, external agency partners, and senior leadership, as appropriate. This hands-on role suits a fast-paced operator who excels at managing multiple campaigns simultaneously while contributing to strategic planning in a highly collaborative, partnership-driven environment.
Success is measured by on-time campaign launches, accuracy of financial reporting, effective coordination of full-funnel media execution timelines, and timely delivery of reporting for sales and marketing teams.
What You Will Do
Skills You Will Need
Integrated Media Strategy: Strong understanding of full‑funnel media strategy across paid channels, with the ability to support integrated plans that balance brand and performance objectives and align to business priorities.
Campaign Planning & Execution: Proven ability to translate media strategy into actionable campaign plans and manage day‑to‑day execution across multiple initiatives in a fast‑paced environment.
Cross‑Functional & Agency Collaboration: Demonstrated skill partnering with channel teams, marketing, finance, project management, agency partners, and senior stakeholders to ensure aligned goals, clear expectations, and seamless execution.
Budget & Financial Management: Strong financial acumen with experience owning media flowcharts, budget tracking, reconciliations, and financial accuracy across planning and financial systems.
Project Coordination & Prioritization: Highly organized with the ability to manage multiple priorities, timelines, and dependencies while performing accurately under pressure.
Performance Analysis & Insights: Ability to support campaign performance analysis and translate data into clear, actionable insights, recommendations, and next steps for internal stakeholders.
Communication & Documentation: Exceptional written and verbal communication skills, including experience developing media briefs, presentations, campaign summaries, and performance recaps.
Executional Rigor & Attention to Detail: Detail‑oriented, dependable operator with a strong focus on accuracy, follow‑through, and accountability in campaign execution and reporting.
Strategic & Tactical Balance: Comfortable operating hands‑on in executional details while maintaining a strategic lens on media effectiveness and business impact.
Learning Agility & Ownership: Proactive, growth‑oriented mindset with eagerness to learn, take ownership of work, and assume increasing responsibility in a collaborative, evolving environment.
Who You Are
What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
Access the full menu of benefits offerings here
About Us
This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.
Join us and help write the next chapter in our story - apply today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.
