Job Description

The Communications Manager plays a critical leadership role in shaping how employees across Broader Africa and in the Centre (SA) experience, understand, and connect to strategy, leadership, and our overall business culture. This is a layered approach:

FirstRand Group messaging
R&C messaging (in and out - when relevant)
Broader Africa (pan-African) messaging
Local (country specific) messaging

The role is responsible for setting the internal communications and employee experience agenda across a complex, multi-brand, pan-African environment. The Communications Manager ensures that employees feel informed, aligned, recognised, and part of a connected Broader Africa community.

With a strong focus on internal communications, employee engagement, and internal events, this role balances strategic leadership with hands-on delivery. It translates business strategy into clear, credible, and human communication that reflects our FirstRand values, and Broader Africa mindset – a high-performance culture, and commitment to its people – all while respecting local nuance across all bA countries.

Hello, Future Communications Manager I

Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.

As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change.

Are you someone who can:

Internal Communications Strategy & Delivery:

• Develop and own the internal communications strategy aligned to organisational priorities, brand positioning, and people strategy.
• Bring the Employee Value Proposition (EVP) to life.
• Translate/elevate group, regional, and segment strategies into clear, engaging internal messaging.
• Create integrated communication plans for key initiatives, change programmes, leadership priorities, and rewards efforts.
• Manage all employee communications for bAs CEO and top Execs Ensure consistency of tone, messaging, and narrative across all internal communication channels, and staying true to the bA personality.
• Act as a trusted advisor to executives and other stakeholders across bA on internal messaging and engagement approaches.
• Drive engaging employee engagement initiatives that aim to build a sense of belonging and pride in the team.
• Drive marketing and communication support to Enablement Functions in the Broader Africa space Efficiently roll out group comms and manage the dissemination of relevant messages from RMB, FNB and FirstRand to target audiences across Broader Africa and International Have basic creative/design experience.
• Build a strong employee brand

Executive & Leadership Communications:

• Have leadership capabilities and maturity to deal with stakeholders from C-suite to all levels of the business Partner with executives to shape internal messaging, including townhalls, connect sessions, leadership updates, organisational announcements, and moments of change.
• Draft, edit, and refine executive communications such as speeches, emails, scripts, talking points, presentations, and internal announcements.
• Provide counsel on message sequencing, audience segmentation, and communication timing.
• Support leadership visibility and authenticity through well-crafted, human-centred communication

Content Creation & Channel Management:

• Own and manage internal communication channels (e.g. email communications, digital platforms, collaboration tools, online events, Sync channel usage, etc.).
• Create high-quality written and recorded content, including articles, announcements, podcasts, videos, campaign copy, toolkits, and internal campaigns. Brief and manage designers, videographers, photographers, and agency partners where required.
• Ensure communications are accessible, engaging, and appropriate for diverse audiences across Broader Africa.
• Briefing and working alongside design teams for all creative collateral for internal usage.

Employee Experience & Engagement

• Design and deliver employee experience initiatives that reinforce organisational culture, values, and purpose.
• Partner closely with HR and People teams on engagement, change, wellbeing, recognition, and culture-building initiatives.
• Use employee feedback, engagement data, and sentiment insights to continuously improve communication and event effectiveness.
• Champion a people-first approach that considers diverse employee needs across regions, roles, and contexts.

nternal Events Leadership:

• Act as the internal event's “owner” for flagship internal events (e.g. townhalls, leadership forums, recognition events, employee milestones, year-end functions), working closely with the events team to manage logistics.
• Own the communication narrative, content, and experience design for internal events, in partnership with events teams and stakeholders.
• Coordinate with events team stakeholders and aides to ensure seamless planning, messaging, and execution.
• Ensure events are purposeful, on-brand, inclusive, and aligned to strategic objectives and budget.

Stakeholder, Regional & Community Leadership:

• Build and sustain a strong sense of community and belonging across the Centre and all Broader Africa countries.
• Ensure employees across bA feel connected to a shared identity, while recognising and celebrating local context and achievement.
• Lead and coordinate the Broader Africa internal communications community, holding country internal communications teams accountable to shared goals, standards, and priorities. Set clear expectations, frameworks, and ways of working for internal communications across the region.
• Work collaboratively with country communications leads to drive consistency of narrative, tone, and experience, while enabling appropriate localisation and in-country ownership.
• Act as the central connector between the Group and Broader Africa strategy, leadership priorities, and country-level execution

Measurement & Continuous Improvement:

• Define and track success metrics for internal communications and engagement initiatives.
• Regularly review channel performance, engagement data, and qualitative feedback. Use insights to refine approaches, recommend improvements, and demonstrate value to leadership.

Enablement Marketing and Communications

Responsible for strategy development and execution for Broader Africa Enablement functions

Key Deliverables

• Annual internal communications and employee experience strategy Integrated communication plans for priority initiatives Executive and leadership communication materials Internal event narratives and content frameworks High-quality internal content across channels Post-event and campaign evaluations with insights and recommendations

You will be an ideal candidate if you have:

Skills & Competencies

Qualifications and experience:

• Educational Background Bachelor’s degree in marketing, Business, Communications, or a related field.
• Experience: 10+ years of experience in Communications, Marketing, Advertising and Media (incl. digital) ideally within the financial services sector Experience in managing Integrated Marketing and Communications initiatives.
• Experience working with design agencies and coordinating cross-functional marketing projects.
• Experience in and knowledge of Public Relations, Brand Management and Business Communications concepts and practices Managing campaigns across geographies.
• Strong analytical and strategic thinking skills Excellent communication and collaboration abilities.
• Experience in managing/hosting in-person and virtual events across multiple geographies.
• Experience working with senior leadership (EXCO and CEO level) on distilling complex business narratives into consumable content

Core Skills:

• Exceptional written and verbal communication skills
• Big game temperament.
• Strong storytelling and narrative-building capability.
• Strategic thinking with the ability to translate strategy into action Out of the box thinking, with problem solving skills to accommodate changes in budgets/schedules/timelines/etc.
• Stakeholder management and influencing at senior levels Project and event coordination skills.
• Strong attention to detail and high-quality standards.
• Flexibility to manage individual deadlines with minimal supervision, while also working well and collaborating in a team environment.
• Ability to work across multiple brands and countries, taking respective nuances into consideration when landing important projects and deadlines

Behavioural Competencies:

• Calm, confident, and trusted advisor Highly organised and able to manage multiple priorities and projects.
• Collaborative, relationship-driven, and inclusive Adaptable and resilient in complex, fast-paced environments Empathetic and people-centred in approach.
• Strong management skills to manage and enable various support teams.

Leadership Expectations:

This role operates as a senior leadership partner within Broader Africa and is expected to demonstrate the following:

• Trusted advisor to leadership Engage confidently with the Broader Africa CEO, EXCO, and senior leaders, providing clear counsel on internal communication, employee sentiment, and engagement risk or opportunity.
• Standard-setter across the region Set the bar for internal communications quality, clarity, and consistency across all Broader Africa countries, and hold internal communications leads accountable to shared goals and ways of working.
• Connector and collaborator Actively connect people, teams, and markets – bridging gaps between the Group, Broader Africa, and in-country priorities to drive alignment and shared understanding.
• Calm leadership presence Lead with credibility and composure during periods of change, complexity, or uncertainty, ensuring employees remain informed and supported.
• Culture carrier Model Group, Brand and bA values and performance culture, in how communication is shaped, delivered, and experienced (both remotely and in-person)

Success Measures:

• Improved employee understanding of strategy and priorities Strong engagement with internal communication channels and events.
• Positive feedback from executives and stakeholders High-quality, consistent internal communications aligned to brand and culture.
• Tangible contribution to employee engagement and experience outcomes.

Legacy & Continuity – Proudly Broader Africa

This role is the custodian of a distinct Proudly Broader Africa internal communications identity, one that is confident, inclusive, and proud of the diversity and impact of FNB, RMB and FirstRand across the continent.

• The Communications Manager is expected to protect and build on a legacy of: Ensuring Broader Africa employees feel visible, valued, and connected, regardless of geography. Celebrating shared successes and market-specific achievements with equal intent and respect. Strengthening the sense of one team across Broader Africa, without diluting local voice or context. Leaving behind clear frameworks, strong relationships, and an aligned internal communications community that continues to work toward common goals. Success in this role means leaving the Broader Africa communications ecosystem stronger, more connected, and more confident than it was before. Improved employee understanding of strategy and priorities Strong engagement with internal communication channels and events Positive feedback from executives and stakeholders High-quality, consistent internal communications aligned to brands and culture Tangible contribution to employee engagement and experience outcomes

You will have access to:

Opportunities to network and collaborate. Challenging Working Opportunities to innovate.

We can be a match if you are:

Curious & courageous - you are driven by always wanting to know more and learn more and you are brave enough to Obsessed with mastery - you know what it takes to become good at what you do and are constantly pushing yourself to do it.

Are you interested to take the step? We look forward to engaging with you further. Apply

now!

#POST

#FNB

#LI-SY1

Important Closing Date Note

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

06/06/26