Dyson

Communications Manager

Dyson  •  Japan (Onsite)  •  15 hours ago
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Job Description

About Us:

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement. We’re growing fast and our ambition is huge - more categories, more locations and more people.

Job Description Summary

Responsible for executing large scale/ complex internal and/ or external communications within a specified function or region of Dyson

About the Role

We are looking for a strong communications expert to accelerate and transform Dyson’s reputation in Japan. The successful candidate will be able to lead agencies and cross-functional teams to adopt new ways of PR. They will have up to date knowledge of new /social media and influencer-led communications as well as outstanding relationships with key target media, KOLs, zeitgeists and emerging influencers in Japan. This incumbent will have an innate ability to tell inspiring stories (and inspire others to tell their stories) in a way that works for Japanese audiences. They will lead new initiatives to challenge previous PR ‘norms’ to inspire and motivate people inside and outside of Dyson.

Main Stakeholders

Working day to day in Dyson’s in-house Communications team in Japan and with regional and global Dyson Communications leads, the role will also collaborate closely with the local Commercial teams, Cross-category Social Media Manager, as well as the global Social Media team.

Core responsibilities

This person will lead earned Communications activities, from strategic planning to execution of campaigns that 1) support commercial objectives and 2) drive storytelling/thought leadership coverage that enhances Dyson’s reputation.

Major accountabilities

  • STRATEGY - Plan and implement the Communications strategy for Dyson in Japan with a focus on maximising exposure and impact on the consumer benefits of Dyson products underpinned with our problem-solving approach, our products, people and places and the Dyson philosophy. Also, continuous planning and actions are required to position Dyson as an aspirational and premium that prioritises technology and innovation. Effective budget management.
  • REPUTATION BUILDING - Maximize each narrative to build Dyson’s reputation and desirability as a global technology company with products that deliver advanced performance and long-term value. Grow share of voice and understanding of the Dyson difference while driving impact in tangible ways to contribute to business growth.
  • LEADERSHIP – Be a global leader for Dyson working closely with different stakeholders to create strategic plans to execute with excellent outcomes. Strong resilience and collaborative behaviours as a leader working with X functional team.
  • ENGAGEMENT – Drive engagement with the right media, influencers, KOLs and third party experts to strength brand equity across all focus categories.

Responsibilities

  • Establish strong Dyson credentials in Japan through earned media.
  • Proactive contact with relevant media and influencers.
  • Grow Dyson’s share of voice and reputation in key spaces with related earned social / influencer activities.
  • Build Dyson’s brand equity by holistically working with cross function team
  • Create locally relevant event experiences and narratives that land the Dyson difference for consumers through experiences and coverage
  • Strategic planning and execution of high impact product launches
  • Holistic quarterly, yearly communication in to work with X functional team

About You

Skills & Competencies

  • Minimum 7 years and above of PR/Communications experience in a PR/Communication agency and ideally in-house with expertise in Product PR and Brand PR as part of a fast-paced, agile and change driven industry. Depending on experience, the role can be considered at Manager or Senior Manager level.
  • Digital communication and/or experience with digital media/social influencers.
  • Early adopter with having high interest for new ways of PR/ Communications.
  • Strong business acumen as a strategic thinker who delivers excellent execution.
  • Fluent in English verbally and written skills.

Personal Characteristics

  • Proactive, out of the box thinker, less reactive communicator. Entrepreneurial, trying new ways of generating results.
  • Agile, flexible, resilient. Proactive problem solver who embraces change. Sees ambiguity and constant change as opportunity.
  • Collaborative, but also able to assert and influence and overcome objections.
  • Able to think strategically, but also organized, hands-on, prepared to see through plans
  • Persuasive, personable, clear communicator.
  • Fast paced, high energy + highly disciplined.

#LI-CY1

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

Dyson

About Dyson

Dyson solves real-world problems and creates better products through the application of engineering, science, design and creativity. It is a family-owned, global technology company, founded by Sir James Dyson who remains at the helm alongside his son Jake.

Since inventing the first cyclonic bagless vacuum cleaner, the DC01, Dyson has consistently invested in research and development to improve its products and technologies radically. Dyson offers products across a growing range of areas: floorcare, air purification, robotics, haircare including formulations, lighting, hand drying, and most recently audio. Dyson continues to expand into new areas.

Today, Dyson sells products in more than 80 markets, has 450 Dyson stores worldwide and is available in all major technology and beauty retailers. Dyson has global headquarters in Singapore and major technology campuses in Singapore, the UK, Malaysia, and the Philippines. Its global team of engineers, scientists and software developers are focused on developing technology-enabled products which work better and which people love to use. Key areas of focus have included high-speed electric digital motors, sensing and vision systems, robotics, machine learning and aerodynamics.

Beyond products, to encourage an inventive future, Dyson is also inspiring the next generation of engineers and inventors through the Dyson Institute of Engineering and Technology, the James Dyson Foundation and the James Dyson Award.

The Dyson family applies its problem-solving approach in other fields, and established Dyson Farming in 2012. It is one of the largest farming businesses in the UK, extending to 36,000 acres across Lincolnshire, Oxfordshire, Gloucestershire and Somerset. It is a family-owned enterprise unlike any other, focussed on long-term investment in British farming and the countryside to grow tasty and nutritious food.

Industry
Manufacturing & Production
Company Size
10,000+ employees
Headquarters
Singapore, SG
Year Founded
1993
Website
dyson.com
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