Job Description

The name Tiffany & Co. instills images of Beauty, Romance and the iconic Blue Box. It is a Symbol of Excellence. Since 1837, the masterpieces of Tiffany & Co. have defined style and celebrated the world’s great love stories.

• Join Tiffany & Co. and be part of the largest luxury group in the world - LVMH!
• Do you love making a difference?

Responsibilities

Brand Strategy Management

• Originate, develop and lead robust marketing strategies to maximize resources to align with global brand positioning across retail markets and domestic trade partners as well as new entrance markets.
• Lead a strategic planning and execution of integrated interdisciplinary promotional efforts of Communications, Media, PR, Influencer activity and Brand Events
• Skillfully conceptualize global brand strategy to effectively provide insight for market implementation

Brand Local Execution Management

• Translation of centrally developed brand concepts for local execution when relevant
• Lead and manage the interdependencies between functions within the region and foster the alignment within the functions
• Assess and recommend trade-offs within markets
• Manage & evaluate the performance results with sub- teams to deliver the best results
• Work to gain consistency, alignment and efficiencies between markets

Metrics and Measurement

• Originate, develop and execute qualitative and quantitative market research levering local and Central resources
• Lead in assessing and reporting competitive and cultural trends
• Develop and lead strategies concerning identified trends, spearhead the projects on Chinese customer initiatives
• Track trends, analyzing market research & studies, making recommendations, and developing comprehensive strategic briefs based on data.
• Originate understanding mind set of consumer and competition in order for us to keep the competitive advantage – acting on this insight
• Have ownership of the regional communications budget, in partnership with the finance teams

Agency and Team Management

• Manage & direct Advertising, Media, Public Relations, leading communications teams within Region
• Maintain strong relationships with key press and opinion leaders in South Asia Pacific and identify opportunities for high visibility brand and product stories in partnership with Central
• Oversee and optimize agency relationships, partner with Global Media and actively pursue emerging media

Relationship Management (Central and Market)

• Responsible for making the case to central regarding the Regions needs with influence and two-way dialogue to ensure there is a balance.
• As touch points to ensure one brand voice – including, but not limited to human resources (for employment / product brand alignment), education and real estate for brand message, product presentation and other key alignment
• Manage workflow between and within markets, region and central.

Qualifications

• Bachelor's degree in related disciplines
• 10+ years of progressive experience in communications, public relations, or related roles
• Proven leadership experience managing communications teams across multiple markets or regions
• Strong track record of developing and executing communications strategies at scale
• Strong leadership and interpersonal skill, team player, self-motivated and analytical mind
• Diligent, client oriental, care to details, willing to learn and develop
• Ability to handle high levels of pressure and critical decision making
• Knowledge of Microsoft suite

Preferred

• Luxury retail experience
• Fluent in Mandarin desirable