Job Description

Hershey Entertainment & Resorts Company (HE&R) is an award-winning entertainment & hospitality organization with properties including: Hersheypark, The Hotel Hershey, Hershey Lodge, Giant Center, Restaurants, and more. Our team members share a common goal of upholding the legacy of our founder, Milton S. Hershey, while striving to live by our company's Core Values: Devoted to the Legacy, Selfless Spirit of Service, Team Focused, and Respectful of Others. Hershey Entertainment & Resorts is committed to cultivating diversity, equity, and inclusion in our workforce, marketplace, and community, and is proud to help fulfill the dream of our founder by providing value to Milton Hershey School.

The Communications Coordinator serves as an important member of the destination Communications team to support traditional media relations, social media content creation, drafting of hub stories, social media monitoring across multiple brands and destination clipping. With an eye for trends and a passion for social media, the role will lead content capture for hospitality brands and serve as a community manager. The position will also pitch media around destination storytelling and serve as a regular contributor to the Hershey, PA Story Hub.

As a Full-Time Team Member, you will enjoy sweet perks like FREE admission to Hersheypark, discounts, and more as soon as you receive your Employee ID! Your total compensation consists not only of the wage that you are paid, but also includes Medical, Dental, and Vision coverage beginning the first day of the next month after you begin working, 401K Contribution, paid time off, and so much more!

Job Duties (Duties marked with an asterisk are essential functions of this job):

• Lead content creation for hospitality social media pages involving photography and video editing*

• Manage select Hershey Entertainment & Resorts (HE&R) brand profiles and programs, including the monitoring and response to mentions of our resort, spa and dining brands, with additional support for content creation for all brands across the destination as needed.*

• Support measurement/analytics duties for select social media channels

• Collaborate with the Communications team on media pitching, mining story ideas, media list development, media itineraries, etc.*

• Write press materials including releases, alerts, pitches, etc.*

• Draft original articles and content for the Hershey, PA Story Hub.*

• Assist with influencer relations and help coordinate blogger visits

• Become a subject matter expert for HE&R, focusing on the Resorts division and destination efforts.*

• Attend relevant Ops and Marketing meetings on behalf of the team, as needed.*

• Assist with on-property broadcasts, as needed (including early morning and weekend programs).

• Media clipping and monitoring

• Perform other duties as assigned.

Qualifications:

• 18 years of age or older.

• Bachelor’s degree in Communications, Marketing or Related Field

• Minimum of 1 year of related experience (internships considered)

• Industry Experience - Hospitality/Tourism, Sales/Marketing/Public Relations/Journalism

• Must have a valid driver's license

Knowledge, Skills, and Abilities:

• Skilled in the use of Google Suite and Microsoft Office applications, including Excel and Word.

• Experience in video editing and photography editing

• Must have a strong working knowledge of social media platforms (Facebook, Instagram, TikTok, YouTube).

• Must be a strong writer and eager to pitch media outlets about Hershey.

• Experience in the travel or entertainment industry is preferred, but not required.

• Proficient in working with details on a daily basis for prolonged periods of time. Must be a team player, collaborative, creative, responsive, curious and eager to learn. Must be an independent problem solver.

Job Demands:

While performing the duties of this job, the employee is required to:

• Climbing Stairs Occasional (<33%) (20ft maximum height)

• Lifting Occasional (<33%) (20lbs maximum weight)

• Hand/Eye Coordination Occasional (<33%)

• Sitting Frequent (34-66%)

• Standing Occasional (<33%)

• Walking Occasional (<33%)

• This job requires a good sense of vision (either corrected or uncorrected). Visual ability to operate moving equipment such as a car, truck, golf carts, etc.

• This job requires the visual ability to view work at distances of approximately 5 feet (operation and adjustment of machinery).

• This job regularly requires verbal communication of detailed information to others either by phone or in person.

• Ability to work on ‘off hours’ such as early morning and/or weekends, as needed.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Hershey Entertainment and Resorts is an Equal Opportunity Employer