Job Description

• Job ID: 62655
• Job Category: Communications & Marketing
• Division & Section: Strategic Public & Employee Communications, Marketing, Comms & Digital Strategy
• Work Location:
• Job Type & Duration: Full-time,1 Permanent Vacancy

• Salary Range: $74,781.00 - $99,947.00

  Hiring Zone: $79,102.00 - $85,763.00

• Shift Information: Monday to Friday, 35 hours per week
• Affiliation: Non-Union
• Number of Positions Open: 1
• Posting Period: 31-MAR-2026 to 16-APR-2026

As part of the Public Education, Marketing and Creative Team, The Communications Coordinator supports and coordinates the planning, execution, and optimization of multi-channel communications and advertising campaigns in support of City programs, projects, and initiatives.

Reporting To

Manager, Public Education Marketing and Creative

Supervises

N/A

Major Responsibilities

Media Planning & Strategy

• Coordinates and executes communications strategies/media plans in support of programs, campaign objectives.
• Researches and develops communication materials, including audience insights, media consumption habits, and environmental scans, to inform channel selection and targeting strategies.
• Builds and maintains cooperative working relationships with divisional creative, marketing, and digital teams.

Campaign Execution

• Coordinates and executes advertising campaigns, ensuring assets are delivered on time, on budget, and meet technical specifications, accessibility requirements, and City branding standards.
• Coordinates campaign documentation in accordance with City procurement policies and procedures.
• Provides input into and administers assigned budget, ensuring that expenditures are controlled and maintained within approved budget limitations.

Campaign Coordination & Implementation

• Works with Communications Advisors and divisional partners to understand objectives, timelines, budgets, and operational requirements.
• Coordinates timelines across creative, production, translation, and accessibility teams to ensure seamless delivery.
• Prepares, formats and develops outgoing communications materials and documents according to communications standards, policies and protocols and accessibility standards (AODA)

Vendor & Stakeholder Management

• Builds and maintains relationships with media vendors, platforms, and agency partners.
• Reviews vendor proposals, evaluates added value opportunities, and stays informed of emerging media trends and products.
• Attends confidential meetings to inform communications strategies and approaches dealing with sensitive, confidential labour relations matters.
• Drafts communications/news releases for the City Manager's Office and/or the Senior Leadership Team on confidential topics such as labour disruption and planning, collective bargaining, new People & Equity programs, restructurings/transformations, budgets, service level changes, Mayoral priorities, etc.

Monitoring, Measurement & Reporting

• Assists with the development of campaign evaluation tools and processes to determine effectiveness and supports continuous improvement of media planning and reporting processes.
• Monitors campaign performance and pacing across channels for arising issues
• Implements detailed plans and recommends policies/procedures regarding program specific requirements.
• Tracks and analyzes performance metrics (e.g., reach, frequency, impressions, engagement, conversions) using analytics tools and vendor reporting.
• Prepares post-buy reports and summaries for Manager’s review

Project Coordination & Operational Support

• Maintains accurate campaign records, schedules, budgets, and asset libraries.
• Conducts research into assigned area including communications trends, tools, and best practices, ensuring research takes into account developments across the public sector.

Equity, Accessibility & Inclusive Practices

• Applies an equity lens to ensure campaigns reach diverse audiences across languages, abilities, and access levels.
• Monitors campaigns for arising issues and reputational risks to the City, including risks related to exclusion, underrepresentation, or inequitable reach and tracks and shared information with Manager.
  
  

Key Qualifications

1. Post-secondary education in marketing, communications, media studies, advertising, or a related discipline, or an equivalent combination of education and experience.
2. Considerable experience in media planning and buying across digital, social, print, broadcast, and/or out-of-home channels.
3. Strong understanding and considerable experience with media metrics (e.g., CPM, CTR, GRPs, reach/frequency, impressions, conversions) and their application in campaign evaluation.
4. Considerable experience developing media plans, managing budgets, and negotiating with vendors.
5. Considerable experience in media research and buying platforms (e.g., comScore, Numeris, Vividata, Google Ads, Meta Ads Manager, DSPs, programmatic tools).
6. Considerable experience using analytics and reporting tools (e.g., Google Analytics, social media dashboards, vendor reports).
7. Strong organizational, project management, and coordination skills with the ability to manage multiple priorities and deadlines.
8. Excellent communication, interpersonal, and relationship management skills.
9. Demonstrated political acuity and understanding of public sector communications.
10. Experience applying equity, inclusion, and accessibility principles in communications.
11. Proficiency in standard office software and tools (e.g., Word, Excel, PowerPoint) and ability to produce clear documentation and reports.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City’s commitment to employment equity

Accommodation

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request Learn more about the City’s Hiring Policies and Accommodation Process