Job Description

Hi. We're OFX, a leading financial operations company providing businesses and accounting firms with real-time financial control and visibility to do business anywhere in the world. With an innovative platform and 24/7 human support, OFX automates and simplifies doing business across borders, reducing risk and eliminating routine operational tasks. Offering global business accounts, payments to 180 countries in 30+ currencies and currency risk management solutions to simplify global payments. OFX further enhances business operations by providing corporate cards with spend management, bill payments, vendor management, and integrations with popular accounting and HRIS software, to help achieve better business solutions so accounting firms and businesses thrive.

Headquartered in Sydney, Australia, with offices globally, in the United States, Canada, United Kingdom, Ireland, New Zealand, Singapore and Hong Kong. OFX has been a trusted innovator in global money movement for over 25 years.

Purpose of your role

This essential role will ignite brand awareness and engagement in core markets. You will build an always-on digital footprint to feed AI search models, drive discoverability, and kickstart a community of brand advocates. We believe B2B shouldn’t be "Boring-to-Boring". We provide the creative freedom to bring real value to customers through human, engaging interactions.

What you do

Social media strategy and execution

• Own the organic growth strategy, focusing on high-value engagement and growing followers within our Ideal B2B Customer Profile (ICP) and Consumer market.
• Execute a global "always-on" social calendar using social-first content that balances professional authority with personality.
• Turn complex industry solutions into compelling social narratives and transform passive followers into an engaged ecosystem of advocates.
• Experiment with emerging formats (LinkedIn Live, Newsletters, Video).
• Amplify OFX brand content across priority channels (LinkedIn, YouTube) and make the case for/against increasing OFX presence on others (Instagram, Facebook, etc.).
• Recommend organic posts for paid amplification (and paid for organic) to drive channel efficiency and effectiveness.

Community and reputation management

• Drive an authentic presence on Reddit and niche community forums.
• Manage reputations on G2, Trustpilot, and Capterra, generating reviews to turn into marketing collateral.
• Measure the impact of review sites and community platforms on AI search visibility.
• Collate product and service feedback and competitor intelligence from social and review channels to share with stakeholders.
• Support and manage customer events on-the-ground.

Influencer and advocacy Programs

• Drive the new OFX B2B influencer programme. Work with the agency to identify influencers and industry experts to co-create Top-of-Funnel content that inspires engagement on social media, and other channels like podcasts.
• Partner with the digital team to amplify influencer content on paid social channels
• Manage an Employee Advocacy program, empowering our staff to become brand ambassadors on their own social channels.
• Leverage "Customer Super-User" groups to; create FOMO on social media for OFX virtual and in-person events, encourage user-generated content, and peer-to-peer support across social channels.
• Support executive influencer programme, including training key executives on how to start and join online conversations on channels such as Reddit.

Customer marketing

• Develop organic social-first campaigns specifically for existing customers to encourage engagement, increase retention and lifetime value.
• Celebrate customer wins publicly and create "surprise and delight" moments on social platforms.
• Partner with customer marketing teams to embed social media and review platforms in the customer marketing programme, driving followers and reviews.

Measurement and tools

• Use and evaluate social media community management tools such as Sprout to drive operational efficiency and effective reporting on organic social and review site investment.
• Leverage Sprout premium analytics to inform a data-led content strategy.
• Confidently synthesize metrics such as Share of Voice, engagement rates, follower growth, and earned vs. owned media value with commercial metrics to assess the impact of social media on business growth.
• Build processes for internal teams and partners to brief social post requests (i.e. product launches).
• Leverage AI tools to create social content at speed and scale.

PR

• Be an influential driver of the PR and Communications strategy.
• Support executives to act as brand spokespeople.
• Partner with agencies to build and execute PR and influencer programs.

Qualifications

What you bring

• Bachelor’s degree and marketing qualifications such as Chartered Institute of Marketing (CIM) or Australian Marketing Institute (AMI) diplomas.
• 8+ years in B2B and B2C social media and community building, ideally within a global matrix organisation.
• Influencer Savvy: A proven track record of leveraging B2B influencer content to drive brand lift.
• You know how to talk to people, not "leads." You understand the nuances of Reddit culture and the professional polish of LinkedIn.
• Sharp design eye and a gift for punchy, persuasive social copywriting.
• You love social media platforms - especially to drive results for B2B brands.
• Ability to work across time zones (UK, US, and Australian markets).

Additional Information

We’re OFXers because we want to make a difference. We see challenges as opportunities and we’re not afraid to roll up our sleeves to get stuff done. We’re committed to making things easier for our clients, pushing boundaries and continuing to move with the times so that we can continue to inspire confidence every day and through every transaction.

We operate as one team, cross-functionally and globally, to drive outcomes that deliver excellence for our customers. We're curious self-starters who love learning and sharing our knowledge with others. We embrace change and use our initiative and resilience to overcome challenges.

• Always keep learning. We offer a wide range of learning and career development opportunities to help every OFXer build their capacity and career, with leadership training, secondments, internal mobility and access to a large library of online learning.
• Make a difference. Through our Make a Difference program, we encourage OFXers to give back to causes and communities that are important to them. We celebrate this with an annual volunteer day, which OFXers can use together or individually, as well as matched giving and the opportunity to nominate charity of choice every quarter.
• Reward and recognition. We recognise a job well done. OFXers are encouraged to celebrate their peers’ effort, technical expertise or support through a range of global and regional channels and awards, including quarterly and annual awards, milestones and shout outs.
• Showing our social side. Our Good Vibes employee-led committees around the globe organize events to help keep our employees engaged inside and outside the office. Whether it’s a wellbeing activity, end of year celebration, or a monthly team get-together, our team wants you to feel welcome!
• Benefits that mean something. We offer a range of fantastic benefits, including health insurance, primary and secondary gender neutral carer parental leave (16 weeks) or birthday leave, you'll feel well-supported at OFX.
• A great work environment. Enjoy work-life balance and flexibility with our hybrid work model, in an inclusive, diverse and non-hierarchal culture.

At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at people.culture@ofx.com

We encourage you to apply if this role aligns with your career aspirations.

At OFX, we are committed to fostering a diverse, inclusive and accessible workplace where we value, respect, and encourage our people to be their authentic selves. With an employee base as diverse as the clients we serve, we know that fostering an inclusive workplace is fundamental to our continued success. If you require accommodation for any portion of the recruitment and hiring process, please email us at people.culture@ofx.com

We encourage you to apply if this role aligns with your career aspirations.