Job Description

Duties and responsibilities:

• Formulating the PR and Communications strategy for the business and its subsidiaries
• Implementation of the business and marketing strategy.
• Positive corporate image and
• Creating a strong brand when it comes to internal and external communication. Influencer and strategy management.
• Formulate and manage the brand voice.
• Formulate and manage the PR function including PR crisis plan.
• Liaising with, and building relationships, with key media personnel as identified by the PR strategy.
• Creating and implementing a PR strategy.
• Tracking and reporting on the groups' corporate image within the media and reporting in this regard.
• To integrate the copy with graphic images, music, and other visual and sound components.
• Managing PR and communications team.
• Responsible for the linguistic content of adverts. Work with the marketing manager to find core message and target audience.
• Researching trends within communication, PR as well as the gambling industry.
• Assisting with brainstorming further strategies to grow the brands' reputation in the public eye.
• Creating and implementing a PR Strategy and calendar.
• Presenting plans or findings to management.
• Brainstorming visual and copy ideas with other members of the creative team.
• Ability to work across a range of media and formats (print, digital, audio, video).
• Checking that our content complies with regulations and legislation. Interpret briefs into slogans, catchphrases, and effective content.
• Researching the target audience and our competition.
• Building a media database.
• Building press relationships.
• Liaising with other departments to ensure that all requirements are in order for PR to be generated around a campaign, event/any relevant company news.
• Generating press releases about any company news.
• Creating copy for internal marketing campaigns.
• Creating video scripts and identifying visual story elements.
• Conducting interviews for video/print/online content.
• Managing all PR duties including attending events as well as handling reporting.
• Producing original, clear and credible ideas/messages/scripts. Updating and amending campaigns according to feedback.
• Understanding the brand and products sold.
• Conceptualizing and writing high-quality work across multiple platforms such as print, outdoor, TV, activations, in-store, social media, and online content.
• Generating internal communications including online and print documents.
• Ability to write in varying tones and styles.
• Drafting of speeches, MC scripts, and presentations.
• Ensuring deadlines are met and opportunities are not missed.

Qualifications and experience:

• Relevant Degree or Honours in Communications/English
• Diploma or certification in Public Relations
• 2 - 4 years experience in a Communications and Public Relations role
• Minimum 2 years experience in a Supervisory or Management role
• Managed a team of 4 plus individuals
• Previous experience in working with a global organisation with multiple subsidiaries