Job Description

Tricon is an owner, operator and developer of single-family rental homes in the U.S. and multi-family apartments in Canada. Our commitment to enriching the lives of our employees, residents and local communities underpins Tricon’s culture and business philosophy. We provide high-quality rental housing options for families across the United States and Canada through our technology-enabled operating platform and dedicated on-the-ground operating teams. Our development programs are also delivering thousands of new rental homes and apartments as part of our commitment to help solve the housing supply shortage.

The Communications and Copywriting Associate is the voice behind the Tricon brand. You will craft compelling, on-brand content across channels, from resident emails and website copy to internal communications and marketing campaigns. Your words will shape how residents experience our care and how employees embody our Resident-First culture.
This role demands a versatile writer who can shift seamlessly between warm, empathetic resident communications and crisp, action-oriented marketing copy. You understand that the care is in the details—and that includes every word choice, comma, and call-to-action.
You will be a brand guardian, ensuring all content reflects Tricon's voice, lexicon, and hospitality-first positioning. When others draft content, you'll elevate it. When the organization needs new messaging, you'll create it.

Essential Duties and Responsibilitiesinclude the following but are not limited to the job specifications contained herein.Additional duties or job functions that can be performed safely may be required as deemed necessary by supervisory personnel.

Copywriting & Content Creation

• Write clear, compelling, and on-brand copy for marketing campaigns, website pages, landing pages, email sequences, and digital ads

• Develop property descriptions, community messaging, and neighborhood content that brings Tricon homes to life for prospective residents

• Create long-form content including blog posts, guides, and educational resources that position Tricon as a trusted resource for renters

• Craft social media copy and content calendars that engage audiences and reinforce brand personality

• Write video scripts, presentation decks, and other multimedia content as needed

Resident Communications

• Draft and refine resident-facing communications including welcome emails, renewal notices, maintenance updates, community announcements, and policy communications

• Ensure all resident communications follow the 3 C's: Clear, Concise, and Caring

• Transform operational or legal language into resident-friendly messaging that maintains accuracy while demonstrating empathy

• Develop and maintain a library of templated communications for common resident touchpoints

Internal Communications

• Support employee communications including newsletters, leadership messages, townhall content, and culture-building initiatives

• Write onboarding materials, training content, and internal resources that embed brand voice and Resident-First principles

• Assist with change communications, policy rollouts, and organizational announcements

• Partner with HR on recognition programs, employee engagement content, and employer brand messaging

Brand Voice & Quality Assurance

• Serve as a brand voice guardian, reviewing and editing content from across the organization to ensure consistency and quality

• Proofread and edit marketing materials, ensuring error-free, polished final deliverables

• Contribute to style guide development and brand documentation

• Train and coach team members on brand voice, writing best practices, and Tricon's communication standards

AI Tools & Content Optimization

• Leverage AI writing tools to accelerate content production while maintaining brand standards and human oversight

• Develop and refine prompts, templates, and guardrails for AI-assisted content creation

• Support GEO (Generative Engine Optimization) efforts by writing AI-friendly content with clear structure, authoritative sourcing, and accurate information

• Stay current on emerging content technologies and recommend innovations that enhance quality and efficiency

Qualifications:

• Exceptional writing, editing, and proofreading skills with impeccable attention to detail
• Portfolio demonstrating range across marketing copy, long-form content, and communications
• Ability to adapt tone and style for different audiences, channels, and purposes
• Experience working within brand guidelines and style standards
• Proficiency with content management systems and marketing platforms
• Strong project management skills with ability to juggle multiple deadlines

Minimum Requirements:

• Bachelor's degree in Communications, Journalism, English, Marketing, or related field
• 2-4 years of professional copywriting or content writing experience

Preferred Attributes:

• Experience in real estate, property management, hospitality, or related industries
• Background in both B2C and internal/employee communications
• Experience with AI writing tools (ChatGPT, Claude, Jasper, etc.) and prompt engineering
• SEO copywriting experience and understanding of content optimization
• UX writing or microcopy experience
• Basic design sensibility and experience collaborating with creative teams

Physical Demands:

The physical demands below describe activities that are generally required to perform the essential functions of this role, with or without reasonable accommodation.

• Sitting/standing/movement: This role primarily involves seated work and computer use, with periodic standing and walking throughout the workday.
• Communication: Must be able to communicate effectively with coworkers, residents/clients, and vendors and to receive and convey information in a timely manner.
• Hand/arm use and upper-body activity: Regular use of hands and fingers for tasks such as keyboarding, operating office equipment, handling materials, and reaching for items.
• Posture and positioning: Occasionally require bending/stooping, kneeling, or crouching to access files, materials, or equipment.
• Lifting/carrying: Occasionally lift and/or move items up to 10 pounds.
• Vision: Must be able to perform work requiring close vision, distance vision, and depth perception, such as reading screens/documents and navigating the work environment.

Salary Range

Placement within this compensation range will be determined by the candidate's knowledge, experience and skills.

$53,830.00 - $89,710.00

At Tricon, we are committed to creating a workplace where every individual is valued for their unique contributions, experiences, voices, and backgrounds. By embracing these principles, we aim to positively impact our business and the communities we serve, creating a lasting legacy where everyone can thrive.