Job Description

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Brand & Communications

Management Level

Manager

& Summary

We believe that challenges are better solved together. That's why you'll join a diverse, global community of solvers - an unexpected mix of people that come together to build trust in society and solve important problems. With us, you are encouraged to lead with your heart and values, and where your unique skills are developed and put to work in unexpected and exciting ways, superpowered by technology.

Firmwide Corporate Services

Our Firmwide Corporate Services unite to help build our competitive advantage with first class support internally. Spanning Administration, Business Development, Chairman’s Office, Compliance, Finance, Human Resources, Learning and Development, Legal, Marketing and Communications, Operations and Change Management, and Technology, we power our lines of services to make sure all of us have the right sources, services and technology to be the best we can be.

Not all of us work directly with external clients. Some of our most talented people choose to harness their skills, experience, expertise and service excellence within PwC. The possibilities are endless and our business landscape is changing everyday.

The Communications Manager will be responsible for developing and driving integrated communications strategies—including media, social media and internal communications—to position PwC Singapore as a market leader and trusted professional services firm. This role reports to the Brand and Communications Team Lead, and supports both external market positioning and internal engagement, working closely with business leaders and subject matter experts across the firm, as well as with the wider Marketing and Communications team to deliver shared outcomes

Key responsibilities include (but are not limited to):

Overall

• Develop and implement communications strategies that promote and protect PwC’s vision, strategy, values and purpose, in line with network and local priorities.
• Lead or support communications for firmwide and business-led and employer branding initiatives
• Monitor market trends, external developments and competitor activity to inform communications planning and recommend proactive initiatives
• Work closely with internal stakeholders to align messaging across business units, ensuring consistency and coordination across campaigns and initiatives; provide consultation as and when necessary
• Provide guidance, coaching and quality oversight to junior team members, supporting skills development and maintaining high communications standards.
• Contribute to a collaborative, high‑performing team culture within the Brand and Communications team, and the wider Marketing and Communications function.
• Uphold PwC’s brand standards, values and code of ethics across all communications activities.

Media relations

• Proactively identify and develop media opportunities that support PwC Singapore’s business priorities, reputation and thought leadership agenda.
• Build, deepen and sustain strong working relationships with journalists, editors and media outlets across relevant beats to increase the firm’s network of media friends.
• Manage day‑to‑day media monitoring and media engagement activities, including share-of-voice tracking, pitching stories, responding to media queries, coordinating interviews and supporting reactive communications when required.
• Work closely with external PR agencies and representatives to shape story angles, guide execution, review materials and ensure alignment with PwC’s positioning and standards.
• Develop high‑quality media materials, including press releases, media statements, talking points and commentaries.

Social media and digital communications

• Manage and contribute to PwC Singapore’s corporate social media presence—including paid promotion/ advertisement—ensuring content is timely, engaging and aligned with firm positioning.
• Tailor content for different platforms based on user behaviours and consumption patterns, delivering a differentiated and high‑quality user experience that leads to increased presence, engagements and followers growth
• Work with colleagues across marketing and communications to experiment/ sandbox new content types to address evolving content consumption behaviours and further differentiate the brand
• Ensure social media activity supports integrated campaigns and broader firm objectives

Internal communications

• Oversee firmwide internal communications channels and governance framework
• Support internal communications initiatives, including leadership messages, firmwide announcements and employee engagement content.
• Ensure internal communications are clear, relevant and aligned with external messaging, helping staff understand business and firm priorities, and key developments.

Qualifications and requirements

• A recognised university degree in Communications, Journalism, Public Relations or a related discipline.
• At least 6 years of experience in PR, media relations, corporate communications or journalism, preferably within a professional services, B2B, or media environment.
• Strong familiarity with working with the media—including pitching, managing media queries, supporting interviews and handling sensitive or fast‑moving issues—and understanding of news values, editorial judgement, deadlines and newsroom workflows; prior experience in journalism is highly valued.
• Excellent content framing, angling and writing skills, with a proven ability to translate complex subject matter into compelling, audience‑relevant and channel‑appropriate stories.
• Experienced in working with PR agencies, including briefing, shaping story development, reviewing materials and maintaining high editorial and quality standards.
• Comprehensive understanding of corporate social media account management, including platform dynamics, user behaviours, paid promotion and content performance considerations.
• Strong upward and stakeholder management skills, with the ability understand business priorities, align communications objectives, and drive desired outcomes
• Proven ability to lead, coach and support junior team members, providing clear direction, constructive feedback and quality oversight while developing team capability.
• Comfortable taking on additional responsibilities beyond the core communications remit when required, with a flexible, proactive and solutions‑oriented mindset.
• Experience in crisis communications/ sensitive situations is a bonus.
• Highly organised, resilient and able to manage multiple priorities and deadlines in a fast‑paced environment.

Why PwC

You’ll be joining a firm that invests in your growth, supports flexible ways of working and values purpose-led leadership. At PwC, you’ll have the opportunity to shape meaningful narratives, work with diverse leaders and contribute to initiatives that create lasting impact for our people, clients and communities.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Business Performance Management, Business Performance Metrics, Business Reporting, Business Strategy, Coaching and Feedback, Communication, Competitive Advantage, Contact Center Consulting, Corporate Development, Corporate Management, Corporate Relations, Creativity, Data Analysis and Interpretation, Data Analytics, Data-Driven Insights, Embracing Change, Emotional Regulation, Empathy, Financial Modeling, Inclusion, Industry Trend Analysis {+ 27 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date