Hej Common Content Manager
The IKEA vision is to create a better everyday life for the many people – and we’re always searching for new and better ways to do it. We use our home furnishing knowledge to create products and solutions that will enable more people to live the life they want.
We are now on an exciting journey to strengthen how we work with commercial communication across the IKEA value chain. As part of this journey, we are establishing a new Commercial Communication function within Range - acting as a strategic global gearbox for Marketing in IKEA, in close collaboration with teams across Range, Retail and IKEA Marketing & Communication. Range Commercial Communication will play an important role in delivering on the IKEA strategies and growth agenda, with the purpose to strengthen the IKEA Brand and drive commercial performance. Together, we will create clear, impactful and consistent communication that supports both business growth and meaningful customer experiences across markets and touchpoints.
This role is positioned in Range Commercial Communication. You will be reporting to the Range Commercial Communication Manager.
Our team is based in Älmhult. We believe that your presence with the team and working the majority of the time in the workplace is important.
About the role
Do you want to shape how IKEA shows up to millions of people, across markets and channels? As Common Content Manager, you will own and drive the development of a global content portfolio that connects the IKEA range with people’s everyday lives—creating communication that inspires, guides, and drives business results.
At the heart of Range Commercial Communication, you will turn insights into impactful content at scale. You’ll lead the full journey—from understanding consumer needs and defining direction, to assigning content, shaping briefs, and ensuring successful delivery in markets.
This is a role for someone who thinks like a marketing product developer—balancing creativity, strategy, and performance. You’ll work closely with Retail Marketing, Range teams, and creative partners to ensure every piece of content is relevant, consistent, and commercially effective.
What you will be responsible for
Own the Common Content portfolio end-to-end
Define, plan, assign, approve, and follow up on all Common Content deliveries across IKEA Retailers—ensuring high quality, on-time, and cost-efficient execution aligned to business priorities.
Steer performance, priorities, and investments
Manage the full portfolio, including budget and performance, balancing impact, cost, and delivery to support the IKEA Growth Plan.
Turn insights into impactful content
Lead portfolio planning by combining consumer insights, creative direction, range priorities, and product selection into clear, customer-centric content directions.
Drive innovation in an omnichannel landscape
Continuously develop and evolve Common Content to increase relevance, engagement, and effectiveness across channels and markets.
Create clarity through strong briefs and decisions
Ensure fact-based, insight-driven decisions are translated into sharp, actionable briefs with clear strategic messaging.
Secure market impact
Lead the successful implementation of content across markets, ensuring relevance, usability, and strong business results.
Drive capability and ways of working
Identify, define, and prioritize content and capability needs to strengthen how IKEA works with marketing communication.
Lead collaboration and transformation
Act as a key partner across Range, Retail, and IMC—driving alignment, strengthening collaboration, and shaping the future of theCommon Content agenda.
What we’d like you to bring to the table
You’re a senior, idea-driven marketing leader who knows how to turn insight into impactful communication at scale. You combine strategic thinking with a hands-on mindset—and thrive in a collaborative, global environment.
You bring:
Strong experience in leading and creating retail Marketing plans, preferably in an IKEA market
Proven experience leading global marketing communication for large brands—from strategy and concept to execution
Strong understanding of how insights, strategy, planning, and creative come together to create impact
Extensive experience in leading teams and influencing stakeholders in complex, matrixed environments
Deep knowledge of consumer behavior and a passion for creating people-centric communication
Strong creative and omnichannel expertise, with an eye for innovation and new opportunities
Solid understanding of range & product development and how communication connects to business
You are also:
A strategic thinker who loves to create—comfortable moving between big-picture direction and hands-on work
An inspiring leader who builds trust, motivates others, and drives change
Skilled at simplifying complexity and turning ideas into clear direction and actions
Confident in challenging the status quo and pushing for better, more effective solutions
A strong communicator, able to influence and engage at all levels
And naturally:
You live and share the IKEA values
You have a genuine interest in life at home and home furnishing
You are fluent in English (spoken and written)
We welcome your application
We look forward to receiving your application by July 1st at the latest. Apply by submitting your CV and motivational letter.
If you have any questions about the role or the recruitment process, or if you have a special need that requires accommodation in the recruitment process, feel free to contact the Recruiter Matilda Winninge, matilda.winninge@inter.ikea.com or Hiring Manager Caroline Hjertström, caroline.hjertstrom1@inter.ikea.com
ONE BRAND, MANY COMPANIES AND MANY, MANY PEOPLE
We’re a diverse group of down-to-earth, straightforward people with a passion for home furnishing. We come from all over the world, but we share an inspiring vision: “to create a better everyday life for the many people”.
How we realise this vision is based on our shared humanistic values. These values are the foundation of our work and our inclusive, open and honest culture where you can be yourself. Our culture is based on the spirit of togetherness, enthusiasm and fun. And we’re always looking for people who share our positive attitude and values.
IKEA unites thousands of co-workers and hundreds of companies with different owners, all over the world, organised in a franchise system. It’s one brand but it reaches millions of hearts and homes.
ABOUT INTER IKEA GROUP
The purpose of Inter IKEA Group is to secure continuous improvement, development, expansion and a long life of the IKEA Concept. It has three core businesses: Franchise, Range & Supply and Industry.
• Inter IKEA Systems B.V. is the owner of the IKEA Concept and the worldwide IKEA franchisor. The assignment is to continuously develop the IKEA Concept and to ensure its successful implementation in existing and new markets. 11 different groups of companies own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. A large group of franchisees are owned & operated by INGKA Group. Inter IKEA Systems B.V. also assigns different IKEA companies to develop range, supply and communication.
• IKEA Range & Supply is responsible for developing and supplying the global IKEA range. This means working with the whole value chain: from the needs and wants of the many people, through product development and the sourcing of raw materials, to a product’s end-of-life.
• IKEA Industry is the largest producer of wooden furniture in the world and manufactures wood-based furniture for the IKEA product range. We can offer a wide variety of exciting roles and assignments - from product development to production and from distribution and store design to interior design. And much, much more! And we’re always looking for people who have the desire to learn and grow professionally right along with our business.
We can offer a wide variety of exciting roles and assignments - from product development to production and from distribution and store design to interior design. And much, much more! And we’re always looking for people who have the desire to learn and grow professionally right along with our business.
