Our team is the engine room of ad campaign excellence within the commercial division. We ensure every digital advertising campaign is delivered with precision, backed by robust impact and outcome measurement.
By leveraging historical campaign intelligence, we evolve our product suite to maximise advertising effectiveness. Our mission is to deliver benchmark busting results for clients while maintaining a premium reader experience that aligns with TMG’s subscriber strategy and rigorous editorial standards.
We are the bridge between data and strategy, ensuring TMG remains a market-leading authority in the digital advertising landscape.
As a Commercial Success Executive, you will spearhead the day-to-day operations of our award-winning Metrics That Matter programme. This is our flagship optimisation and reporting service, designed to provide select clients with total transparency.
You will move beyond "vanity metrics," focusing instead on deep attention and engagement data to prove the true value of our premium environment. Additionally, you will manage our brand lift studies, transforming complex data into clear, concise narratives that demonstrate exactly how a campaign performed.
We are looking for a storyteller who lives for the "why" behind the numbers. To be successful in this role, you should be someone who can take a spreadsheet and translate it into a compelling narrative about consumer behavior and ad engagement.
● Optimisation & Oversight: Partner with AdOps to identify optimisation opportunities based on attention metrics.
● Brand Lift Management: Oversee the end-to-end setup of brand lift studies to ensure data integrity and sufficient response rates.
● Strategic Reporting: Compile brand lift data into client-ready decks, providing expert commentary and actionable recommendations for future spend.
● Sales Partnership: Act as a subject matter expert for the Sales team, interpreting results and attending client meetings to present findings.
● Insight Synthesis: Build and maintain a "Best Practice" library to inform future sales strategies and client conversations.
● Data Support: Assist the Head of Data-Led Advertising with foundational reporting and ad-hoc analysis.
● Data Literacy: A strong foundational understanding of data management and analytics.
● Software Proficiency: Expert-level competence in Google Suite (specifically Sheets and Slides).
● AI Fluency: A basic understanding of how to utilise AI tools effectively and responsibly to enhance workflows.
● Industry Context: Previous experience in a digital advertising environment, specifically Display, is highly preferred
Benefits
The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.
Training and development
With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.
Our commitment to inclusion
At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
We are proud to be a Level 3 Disability Confident Leader as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.
To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.
The Telegraph’s mission is to provide content that inspires people to have the perspective they want to progress in life. It delivers quality, trusted, award-winning journalism, 24 hours a day, across its digital and print properties as well as through leading digital partners.
Founded in 1855, The Telegraph has built a diversified commercial model, with equal strength in advertising, subscriptions and circulation, commerce, and events. In 1994, The Telegraph launched an online offering, the first UK publisher to do so. The launch in 2016 of a digital subscriptions model, with clearly defined open and premium content, has enhanced its ability to offer both scale and engagement to support this diversified approach.
The Telegraph’s portfolio includes The Telegraph website and app, The Daily Telegraph and The Sunday Telegraph print titles, and The Telegraph Edition app which offers a digital replication of the newspapers.
27.2 million Britons consume content across the portfolio monthly, with a growing global digital audience through 107 million browsers a month enjoying The Telegraph’s perspective on the world. Additionally, The Daily Telegraph is the UK’s best selling quality broadsheet newspaper.
*NRS PADD July 2017. Adobe Analytics, February 2017.
Adobe Analytics incl: Web, FBIA, AMP, Live News App, Edition App & Apple News, May 2017.
