The Commercial Sales Manager is a field-based, customer-facing sales role responsible for driving revenue growth through the sale of engineered solutions to commercial customers for Genie Commercial Line Operators. This role combines technical expertise with strong sales execution, focusing on developing relationships, influencing specifications, and winning new business across all territories. This role will work with RSMs and DSMs in their assigned territories.
• Drive revenue growth by identifying, prospecting, and closing new commercial sales opportunities
• Build and maintain relationships with contractors, distributors, architects, and end users
• Actively pursue specification influence with architects and engineers to position products in project designs
• Conduct on-site customer visits, jobsite evaluations, and product demonstrations
• Lead sales calls and presentations, clearly communicating product value and technical advantages
• Develop and execute GCL sales plans, including pipeline management and forecasting
• Partner with RSMs, DSMs, distributors and channel partners to grow market share and expand account penetration
• Collaborate cross-functionally with Engineering, Product Management, and Marketing to support customer solutions
• Provide technical consultation in the field to resolve application challenges and recommend solutions
• Monitor market trends, competitive activity, and project opportunities within the territory
Experience / Education
• Bachelor’s degree (Engineering, Business, or related field) preferred
• 5–7+ years of experience in field sales of engineered or building products
• Proven track record of meeting or exceeding sales targets
• Experience working with distribution channels and specification-driven sales preferred
Key Skills & Competencies
• Strong hunter mentality with ability to generate and close new business
• Ability to sell technical, solution-based products to diverse customer audiences
• Excellent relationship-building and influencing skills
• Strong presentation and communication skills with both technical and non-technical stakeholders
• Ability to translate customer needs into practical, value-based solutions
• High level of self-motivation, organization, and territory management discipline
Travel / Work Environment
• High travel role (30-50%) including regular onsite customer visits
• Field-based; remote/home office when not visiting customers
Success Profile
• Consistently builds and converts a strong pipeline of new opportunities
• Gains product specifications early in project lifecycle
• Acts as a trusted advisor on technical solutions
• Expands distributor and partner capabilities to drive growth
• Delivers strong revenue growth and market share gains
Overhead Door Corporation pioneered the upward-acting door industry, inventing the first upward-acting door in 1921 and the first electric door opener in 1926. Today, we continue to be the industry leader through the strength of our product innovation, superior craftsmanship and outstanding customer support, underscoring a legacy of quality, expertise and integrity. With five operating divisions (Access Systems Division, Horton, TODCO, Genie and Creative Door Services) and 25 manufacturing facilities across the US and UK, we are committed to offering products and services that provide safety, security and convenience to satisfy our customer's needs. That's why design and construction professionals specify Overhead Door Corporation products more often than any other brand.
