Job Description

Summery:

Trade & Field Marketing role focused on retail and channel marketing, collaborating with distributors, retailers, and promoters to drive sales and execute in-store strategies. Responsible for promoter and store management, campaign execution, and administrative coordination, ensuring strong sales performance and brand visibility. Requires experience in FMCG/retail, with strengths in marketing strategy, data analysis, project management, and leadership, along with adaptability and a customer-centric mindset.

Job Responsibility:

1. Trade Marketing and Field Marketing

2. Retail Marketing

3. Channel Marketing

Responsibilities: To collaborate with distributors, retailers, and promoters, blending trade strategy with field execution

Promoter Management

• Recruitment / Allocation / Training
• Sales Target / Sales Speed / Sales Achievement / Sales Analyses
• Other KPIs
• Promoter Cost (Salary, Incentive, Overtime, Others )
• Performance Review

Store Management (MMs & Dealers)

• In-store execution include promotion, events, product demonstration
• Outlet-level strategy & activation
• Displays Improvement (Renovation, POSM )
• Compliances checks

Administration Tasks

• Documentation & Reporting
• Scheduling & Coordination
• Budget & Resource Management
• Communication & Training
• Data & CRM Management

Job Requirements:

Professional Experience:

• FMCG, retail, or consumer goods industries is highly valued.
• Field Marketing: sales support, event management, local campaign execution and promoter management.
• Trade Marketing: channel marketing, retail strategy, or brand management.

Core Skills: Marketing Strategy, Sales Collaboration, Project Management, Data Analytical Skills, Communication & Training, Creativity & Branding

Personal Attributes:

• Adaptability: able to adjust campaigns / activities follow market conditions.
• Leadership: managing promoters, agencies, or field teams
• Detail-Oriented: ensuring compliance with PSOM and display standards.
• Customer-Centric Mindset: understanding shopper behavior and outlet dynamics