Job Description

Commercial Manager - Digital

London- Hybrid/Permanent

DLG is evolving. Across every part of our business, we’re embracing innovation and putting customers at the heart of everything we do. Join us and you’ll not only be recognised for your skills, you’ll be empowered to grow them, make a real impact, and shape the future of insurance analytics.

We’re looking for a Commercial Manager - Digital to join our Motor Team—someone who thrives on daily performance, has a sharp eye for commercial value, and can lead the evolution of our digital customer journeys.

As a key member of the team, you will define and deliver the commercial plans that power our digital experience across New Business, In-life servicing, and Renewals. This isn’t just about maintaining the status quo; it’s about identifying strategic initiatives that maximize both commercial outcomes and customer satisfaction across one of the largest cost base in our business.

What You’ll Be Doing

• Drive Commercial Performance: Take full accountability for the commercial success of our digital customer journeys, ensuring value is maximized at every touchpoint from acquisition to renewal.
• Strategic Planning: Own and develop robust plans to enhance our digital value proposition, identifying new opportunities to optimize performance.
• Prioritisation & Execution: Ruthlessly prioritize the digital roadmap, building consensus across teams while remaining comfortable as the ultimate decision-maker to ensure the highest-value initiatives are delivered.
• Data-Driven Insight: Use complex data and insights to identify opportunities, inform high-stakes decision-making, and track daily performance against targets.
• Cross-Functional Partnership: Collaborate with experts across Digital, Operations, Change Delivery, Marketing, Product, and Pricing to bring commercial plans to life.
• Stakeholder Influence: Communicate performance, outlook, and strategy to senior stakeholders, providing clear, compelling narratives and staying confident when delivering contrary or unpopular advice to leaders.

Core Requirements:

• Commercial Acumen: Highly numerate with knowledge and experience in managing commercial performance within a fast-paced environment.
• Digital Expertise: Knowledge and experience of what it takes to develop and maintain a high-performing digital journey in a highly regulated industry.
• Strategic Prioritisation: Proven ability to manage competing demands and prioritize effectively, ensuring focus remains on the most impactful commercial outcomes.
• Stakeholder Management: Knowledge and experience in building effective relationships across technical and non-technical teams, with the ability to summarize complex topics clearly.
• Innovation Mindset: A self-starter who challenges assumptions and is motivated to deliver quality while striving for continual improvement.

Ways of Working

Our hybrid model offers a 'best of both worlds' approach. When you'll be in the office depends on your role and team, but colleagues spend at least 50% of their time in the office

Benefits

We recognise we wouldn't be where we are today without our colleagues, that's why we offer excellent benefits designed to suit your lifestyle:

· Employer contributed pension

· Annual company bonus

· Discounts on Insurance products

· Generous holiday allowance

· Flexible benefits package including optional health and dental insurance

· Buy as you earn share scheme

· Employee discounts and cashback

· Plus, many more

We want everyone to get the most out of their time at DLG. Which is why we’ve looked beyond the financial rewards and created an offer that takes your whole life into account. Supporting our people to work at their best – whatever that looks like — and offering real choice, flexibility, and a greater work-life balance that means our people have time to focus on the things that matter most to them. Our benefits are about more than just the money you earn. They’re about recognising who you are and the life you live.

Be yourself

Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We're delighted to feature as one of the UK's Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers.

We know you're more than a CV, and the things that make you, you, are what bring potential to our business. We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.

Direct Line Insurance Group is now owned by Aviva Plc. If you are successful in your application, you may initially receive a Direct Line offer and contract of employment; however, your employment will transfer to Aviva Employment Services Limited from 1 July 2026 under TUPE. From that date, some terms and conditions of employment will change, including bonus and pension arrangements.