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As a global leader in animal health, Ceva Animal Health believes our success is linked to our passionate people researching, developing , producing and supplying innovative health solutions for all animals, which contributes to the future of our diverse planet.
We are committed to ensuring the highest possible level of care and well-being for farm animals (poultry, pigs, ruminants), companion animals (dogs and cats) and wildlife.
Indeed, Our “Together, Beyond Animal Health” vision emphasizes that the health and wellbeing of people, animals and our planet are totally interlinked. More than ever, Ceva is committed to a "One Health" approach.
As part of our “Diversity, Equity and Inclusion” policy, Ceva Animal Heath is committed to the employment of people with disabilities and will make reasonable accommodations throughout the interview process to ensure an inclusive and accessible experience for all applicants. To request an accommodation, please contact a member of the Ceva Talent Acquisition team.
The Commercial Lead - Retail & Ecommerce owns and executes the multi-channel commercial sales strategy for our Consumer Health portfolio within the Companion Animals Business Unit.
The primary objective is to drive revenue, maximize commercial profitability across all retail and digital touchpoints, expand distribution across Specialist Pet Retail and Grocery, and accelerate pureplay/marketplace dominance (e.g., Amazon, Zooplus, and specialist e-tailers).
Lead, mentor, and develop the Retail Key Account and ecommerce teams (setting qualitative/quantitative KPIs, performance management, coaching, and talent development).
Form an integral part of the CABU Commercial Leadership team, aligning retail and ecommerce expansion plans with the wider business unit goals.
Build strong internal workflows and systems across sales operations and support functions to drive commercial efficiency.
Define and execute the overarching retail strategy across ecommerce, Specialist Pet Retail and Grocery/General Retail channels.
Lead the Key Account Management team in planning, negotiating, and executing Strategic Account Business Plans (SABPs) with key retail partners.
Unlock new distribution opportunities and white-space channels to maximize customer reach and market penetration across the UK & Ireland.
Lead commercial negotiations, joint business planning (JBPs), trading terms, and promotional calendars.
Define and deliver the local ecommerce commercial strategy in alignment with Global ecommerce frameworks
Own commercial performance, terms negotiations, and trade execution across major online pureplay accounts (Amazon, Zooplus, etc.) and online pharmacy/e-tailer platforms (not associated with Vet Key Accounts).
Manage and optimize retail media and platform advertising investments (e.g., Amazon Ads, sponsored search) to drive conversion, ROI, and sales velocity.
Share commercial best practices and omnichannel insights with the Veterinary Channel team.
Full commercial P&L accountability across Retail and ecommerce channels.
Conduct continuous sales, category, and margin analysis to optimize trade promotional spend, discounts, and return on investment by customer.
Drive commercial launch excellence for all New Product Development (NPD), ensuring strong physical and digital shelf presence.
Monitor channel compliance and distribution integrity to protect commercial pricing across platforms.
The ideal candidate will bring:
Commercial Experience: 7+ years of progressive commercial experience combining Retail Key Account Management and ecommerce / Pureplay Management (ideally within FMCG, Consumer Health, Pet Care, or OTC).
People Leadership: 3–5 years of direct people management experience with a proven track record of coaching and leading high-performing sales teams.
Account Mastery: Demonstrated success managing major UK/IE retail accounts (Specialist Pet or Grocery) and pureplay platforms (Amazon, Zooplus).
Commercial Acumen: Strong P&L ownership, contract negotiation skills, joint business planning (JBP) expertise, and promotional ROI analysis.
Education: Degree in Business, economics, or a related commercial discipline preferred (MBA is an advantage).
Ceva Santé Animale (Ceva) is the 5th largest global animal health company, led by experienced veterinarians, whose mission is to provide innovative health solutions for all animals to ensure the highest level of care and well-being.
Our portfolio includes preventive medicine such as vaccines and animal welfare products, pharmaceutical solutions for farm and companion animals, as well as equipment and services to provide the best experience for our customers.
With more than 7,200 employees located in 47 countries, Ceva strives daily to bring to life its vision as a One Health company: “Together, beyond animal health”. Our 21 R&D centers and 32 production sites worldwide attest to our commitment to research and the development of increasingly innovative solutions.
2025 turnover: €1.92 billion.
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