Job Description

Role Purpose

To lead the entire commercial function for Indonesia's seed business (field crops & vegetable crops), delivering profitable growth through strong Go-to-Market execution, channel development, demand generation, pricing strategy, and customer engagement. The role is accountable for annual revenue, market share, operating margin, and working capital performance.

Key Responsibilities

A. Sales & Revenue Leadership

B. Channel Management & Distribution Excellence

C. Marketing, Portfolio & Product Strategy

D. Pricing & Commercial Governance

E. Demand Generation & Farmer Engagement

F. Cross-Functional Collaboration

G. Leadership & People Development

Experience & Qualifications

Must-Have:

• 12–18+ years in agri-inputs, preferably the seed industry.
• Strong commercial experience managing revenue of USD 20–50 million or more.
• Proven track record of building distributor networks in the multi-island markets of Indonesia.
• Experience leading a large field force and senior managers.
• Understanding of the Indonesian farmer ecosystem, agro-climatic zones, and seed regulations.

Good-to-Have:

• Experience in MNC seed companies.
• Exposure to digital agriculture tools
• Bahasa & English mandatory.