
The UK&I and Nordics customer portfolio is the largest region in Europe & Africa. It is comprised of 7 markets, the UK, Ireland, Denmark, Sweden, Norway, Finland and Iceland. The UK is the largest market where Duracell is a Top 100 Brand, consistently ranked in the Top 3 Most Popular Brands in Consumer Electronics. You will be joining a diverse organization with strong gender and ethnic diversity, that our colleagues recognize as a “Great Place to Work ®”. The UK team is recognized globally within Duracell for its capabilities and people, offering great opportunities to learn and develop. It is also recognized externally by retailers, as the #1 Household Supplier against major CPG suppliers for four consecutive years.
The Opportunity
Working across a portfolio consisting of seven countries and five channels, the role is the indispensable partner to the sales and commercial teams, identifying growth opportunities and developing financially sound investment plans that grow revenue and optimise cost.
This crucial role reports to the Finance Director and is accountable for the financial integrity and appraisal of growth initiatives, the in-market performance tracking, the quality and timely recommendation of corrective actions.
Key Responsibilities
Own the financial assessment of regional initiatives and customer plan recommendations, including the impact on Total Category, Duracell and Customer P&L and market share.
Build the model and framework to assess promotional performance in grocery Own retrospective evaluation of promotions vs year ago and forecast. Work with commercial strategy and sales to grow share and profit.
Own the performance assessment of customer JBP investments to recommend JBP structure improvements that grow customer and Duracell profit together. Benchmark across customers to lift best practice.
Design the 3-year economics of the ecommerce models to grow total market share in the channel. Track in-market performance and recommend corrective actions. Deep dive Amazon account economics to co-develop plans that grow share, profit and margin for Duracell and Amazon, protecting against customer risks.
Build the models to unlock white space distribution in Nordics Cover retailer, distributor and Duracell P&L today versus offer; walk-away investment levels and economics. Sequence negotiation steps with sales and secure sector price exceptions where needed.
Own Discounter channel P&L and pricing to co-develop 4-P recommendations with sales and commercial strategy, that grow Duracell share in the channel and protect distribution from competition and marketplace price wars.
Own the financial appraisal of long-term investment projects Define success criteria, identify “what needs to be true” solutions, quantify value streams, and assess DSF, NPV and payout.
Develop channel-specific solutions for wholesale to unlock channel growth.
Collaborate with FP&A so agreed investments and commercial plans land correctly in the forecast Diagnose gaps versus expectation and recommend commercial adjustments that improve performance.
Support sales in preparation for retailer meetings Own the size-of-prize view (external and internal), retailer and Duracell P&L with sensitivities, and JBP structure across negotiation scenarios.
T he Candidate
A commercial finance manager with 7+ years omni-channel branded FMCG experience, working closely with Sales, Category and commercial team in the UK&I and Nordics markets. Comfortable building bold plans with commercial peers, defending them in front of senior management, and landing them externally with customers. Sees the big picture, gets the detail right, and uses AI and technology to think faster and go further.
Experience / Knowledge
Partnering – Business partner to sales, marketing, revenue growth management (RGM), with customers/retailer facing experience.
Commercial - Counter-performance and promotional evaluation, JBP design, RGM.
Analysis - Customer P&L economics across grocery, discount, e-commerce, distributor and wholesale channels.
Modelling - Advanced financial modelling: P&L, NPV, payout, scenario and sensitivity analysis.
Technology - Fluent use of AI tools to augment analysis, modelling and written output. Power BI capability for reporting and advanced Excel skills as a default working environment.
Behaviors / Skills
Collaboration – Ability to work well in a team environment with multi-functional and multi-stakeholder collaboration.
Ownership – Curious self-starter with strong planning and project management skills that gets things done.
Influence - Builds strong relationships and gains buy-in from commercial peers, senior leaders and retailers.
Communication - Strong communication skills with clear, concise and relevant information for the respective audience (1:1, verbal, written and presentations). Coaching mindset that lifts the capability of the team around them.
Contract Type: Permanent, Full-time, Flexible Working Arrangement
Office Location: Richmond, London.
Duracell is an Equal Employment Opportunity employer and is committed to providing a work environment that is free of discrimination against employees and applicants on the basis of any factor prohibited by applicable laws and regulations, including, but not limited to: race, color, creed, religion, sex, age, national origin, disability, sexual orientation, marital status, veteran status, military status, genetic information, citizenship status or any other factors prohibited by law.
Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries, complemented by a portfolio of high quality, market leading specialty, rechargeable and professional batteries. Duracell’s products power numerous critical professional devices across the globe such as heart rate monitors, defibrillators, telemetry devices, smoke detectors, fire alarms, automated valves and security systems. As the leader in the professional power category, Duracell has a rich history of innovation, continuously introducing batteries that are smaller, thinner, with more energy and longer lasting than competitive brands. Since March 2016, Duracell has found its permanent home within Berkshire Hathaway (ranked #4 World's Most Admired Companies by Fortune Magazine and #3 in the Fortune 500), and will continue to focus on sustainable growth, industry-leading innovation while creating long-term value for our customers and consumers. At Duracell, integrity, end-to-end accountability across all levels, fast decision-making and a “can do” attitude is highly valued.

Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries, lithium coins, rechargeable batteries, and other specialty cells. Duracell powers many devices across the globe such as game console controllers, baby monitors, flashlights, smoke detectors, and toys such as the Monster Jam RC trucks.
As the leader in the personal power category, Duracell has a rich history of innovation continuously introducing batteries that are more powerful and longer lasting than competitor brands - holding our title as the #1 trusted battery brand since 2018. Duracell is committed to powering communities and organizations, ensuring child safety, and keeping devices running when they’re needed most.
Duracell focuses on sustainable growth, industry-leading innovation and creating long term value for our customers and consumers. At Duracell integrity, end to end accountability across all levels, fast decision making and a “can do” attitude are highly valued. Powered by those, Duracell - a multi-national and multi-cultural company – is committed to become the world’s undisputed #1 Personal Power Company.
Duracell is committed to hiring incredible talent and, as such, offers competitive compensation packages and employee benefits. To this same end, Duracell respects and values the aspects that make each candidate unique and, as an Equal Opportunity employer, is committed to providing a work environment that is free of discrimination against employees and applicants on the basis of any factor prohibited by applicable laws and regulations.