About Us
Now part of WGSN, the world's leading trend forecaster. IWSR is the global authority on beverage alcohol data and intelligence. For over 50 years the world's leading drinks businesses have trusted our data for their most important decisions. We work with the most senior commercial and strategy teams across the global beverage alcohol industry, covering 160 markets worldwide. We are now part of the WGSN group, bringing additional scale, capability, and cross-sell opportunity to an already market-leading business.
The Role
This is the most senior and most influential commercial leadership role in IWSR's European business. The European commercial team generates the lion's share of IWSR's global revenue. This role leads it.
It is a genuine player-coach position: you will lead and develop a team of five account managers and directors across Europe while personally owning two of IWSR's most strategically important European accounts. You report directly to the Chief Commercial Officer and play a key role in shaping how IWSR's European commercial function grows, retains, and deepens its client relationships in the years ahead.
What You Will Do
• Lead and develop a team of five AMs and ADs across the EU commercial team
• Own and manage two named strategic accounts at C-suite level, relationships, renewals, and growth
• Drive the European commercial forecast and deliver pipeline-based revenue projections to the CCO
• Build a systematic approach to account growth, cross-sell, expansion, and new logos
• Work closely with product and data teams to shape IWSR's European commercial proposition
• Play a key role in integrating IWSR's European commercial capability with the wider WGSN group
What We Are Looking For
• Proven commercial sales leadership in data, research, information services, or SaaS
• Has sold data specifically, not consulting, marketing services, or software licenses
• Experience selling to beverage alcohol, FMCG, or consumer goods companies, or a clear understanding of brand owner structures
• Genuine player-coach track record, led a team while personally owning strategic accounts
• Strong forecasting and pipeline management at director level
• C-suite stakeholder credibility and experience maintaining senior relationships in complex, multi-stakeholder organisations
• Pan-European commercial experience
What We Offer
• Competitive base with a 25% on-target bonus
• The most commercially significant regional leadership role in the business, reporting directly to the CCO
• Real autonomy to shape and develop the European commercial function
• Direct access to the most senior decision makers across the global beverage alcohol industry
• Significant cross-sell opportunity as IWSR deepens its integration with the WGSN group
Benefits In addition to a competitive salary, IWSR offers
Generous time off 25 days holiday plus bank holidays and a company-wide end-of-year break.
Flexible work environment Hybrid working model with flexible hours.
Comprehensive perks: Annual bonus scheme, pension, regular social events, and a volunteering policy.
Growth opportunities Lots of learning and development opportunities
For more than 50 years, IWSR has been trusted by the leaders of global
beverage alcohol businesses as an integral part of their strategic planning and decision-making processes.
We uniquely combine our proprietary longitudinal market data, consumer insights and AI-enhanced data science with valuable on-the-ground human intelligence, in more than 160 markets worldwide, to decipher what is really happening in the global beverage alcohol market.
With access to our data, clients from across the drinks industry – including multinational spirits, beer and wine businesses; packaging and ingredient manufacturers; distributors and financial institutions – plan their strategies and future investment with a reliable, consistent and complete understanding of the global landscape.
