Job Description

Commercial Concept Director

THE OPPORTUNITY

This is a key, newly created role at the center of our ongoing transformation – where you will define how we grow, differentiate and succeed in physical retail going forward.

We are looking for a senior Commercial Concept Director who wants to take ownership and play a central role in shaping how our retail concept is developed, executed and scaled across the business.

As Commercial Concept Director, you will own and drive the retail concept and commercial strategy end-to-end – from idea to implemented planogram in store. You will play a central role in turning physical retail into a scalable and competitive advantage, ensuring that every square meter contributes to performance and customer experience.

This is an opportunity to step into a role with real impact – where you will not only develop concepts, but shape how they come to life across an entire retail chain.

You report to Chief of Retail (CRO) and are part of the Retail Management team, leading Commercial Sales Manager, Retail Space Developer and Commercial Project Manager.

YOUR KEY RESPONSIBILITIES

• You will lead the full journey from concept to commercial impact:

• Own and evolve the commercial retail strategy and concept end-to-end

• Translate strategy into clear commercial logic: right product, right placement, right space

• Define scalable, modular and data-driven principles for layout and exposure

• Drive planogram governance and ensure consistent and high-quality rollout across the chain

• Lead, develop and support your team to deliver strong results together

• Drive implementation, follow-up and continuous optimisation of commercial performance

WE BELIEVE YOU HAVE

You are a driven and commercially sharp leader with a strong analytical mindset and a clear visual sense. You combine strategic thinking with hands-on execution and are motivated by improving performance and building scalable ways of working.

You take ownership, create clarity and ensure that ideas are translated into results – working in a structured and collaborative way together with your stakeholders.

• Proven experience owning retail concepts end-to-end, including store design and layout

• Strong commercial understanding of product, placement and space optimisation

• Solid experience of planogram management and rollout in a retail chain

• A data-driven approach, with experience working against KPIs such as sales per sqm, conversion and planogram compliance

• Extensive leadership experience with responsibility for team performance and delivery

• Ability to translate strategy into structured execution and drive results such as reduced time-to-shelf and high delivery precision

It is a plus if you have experience working with modular, format-independent principles and structured concept update cycles.

WHY KJELL GROUP

At Kjell Group, you join a well-established brand with strong market presence and a clear ambition to continuously improve how we operate.

You will be part of a collaborative and business-driven environment where planning plays a key role in performance – and where your work will have a visible and tangible impact on both operations and results.

OTHER INFORMATION

The role is part of the Retail Management organization and reports to Chief of Retail (CRO). Some travel may be required.

Please note that a background check may be conducted as part of the recruitment process. This applies to all positions at Kjell & Company.

We review applications on an ongoing basis – we encourage you to apply as soon as possible.

APPLY TODAY – we look forward to receiving your application