Job Description

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 2 years of experience in retail media networks (RMN/CMN), digital commerce advertising, video commerce or performance marketing within an e-commerce platform or tech ecosystem.
• Experience working with Consumer Packaged Goods (CPG) brands, online marketplaces, or pure-play e-commerce merchants on digital media planning.

Preferred qualifications

• Practical experience with shoppable video, live commerce, and social commerce ecosystems driving full-funnel discovery-to-checkout journeys.
• Proven track record in scaling online commerce advertising solutions, including on-site sponsored ads, off-site Commerce Media Networks (CMN), or marketplace business generation programs.
• Excellent communication and people management skills, with the ability to influence stakeholders at all levels.
• Strong analytical and problem-solving skills, with the ability to derive actionable insights from data.
• Ability to communicate in English and Vietnamese fluently to interact with business stakeholders.

Ability to communicate in English and Vietnamese fluently to interact with business stakeholders.

Ability to communicate in English and Vietnamese fluently to interact with business stakeholders.

Ability to communicate in English and Vietnamese fluently to interact with business stakeholders.

Ability to communicate in English and Vietnamese fluently to interact with business stakeholders.

About the job

The Google Southeast Asia (SEA) Large Customer Sales (LCS) team empowers leading enterprises to scale digital revenue in an AI-first commerce landscape. As digital shopping journeys evolve across marketplaces, brand storefronts, and off-site publisher networks, our team helps major retail, CPG, Tech, and Direct-to-Consumer (D2C) brands capture high-intent demand and maximize online return on investment.

The Product Specialist team focuses on delivering measurable results and maximizing return on investment for our clients across the full marketing funnel with measurement, performance, and brand advertising solutions.

As a Commerce Specialist, you will serve as the dedicated commercial and subject matter expert for online commerce and Commerce Media Networks (CMN) across Southeast Asia. You will partner with tier-one brand advertisers, pure-play e-retailers, and media network operators to accelerate the adoption of advanced commerce ad tech, product data infrastructure, and off-site audience monetization solutions. You will diagnose online conversion funnels, drive marketplace and web/app transaction velocity, and drive strong business objectives for our partners using google solutions.

Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.

Responsibilities

• Drive commercial strategies across Commerce Media Networks, Search, Demand Generation, and Performance Max to achieve client GMV, ROAS, and acquisition goals across Southeast Asia.
• Partner with top digital retailers and marketplaces to architect, scale, and generate business off-site commerce media solutions using Google advertising infrastructure and audience signals.
• Accelerate adoption of Google AI commerce tools and guide advertisers on advanced bidding, first-party data onboarding, and full-funnel campaign structures.
• Develop joint business plans, playbooks, and pitch frameworks to upskill LCS account teams and agencies on commerce business generation and performance scaling.
• Serve as regional subject matter expert (SME) for digital retail media, synthesizing SEA market trends to inform and influence global product roadmaps.

Drive commercial strategies across Commerce Media Networks, Search, Demand Generation, and Performance Max to achieve client GMV, ROAS, and acquisition goals across Southeast Asia.

Drive commercial strategies across Commerce Media Networks, Search, Demand Generation, and Performance Max to achieve client GMV, ROAS, and acquisition goals across Southeast Asia.

Partner with top digital retailers and marketplaces to architect, scale, and generate business off-site commerce media solutions using Google advertising infrastructure and audience signals.

Partner with top digital retailers and marketplaces to architect, scale, and generate business off-site commerce media solutions using Google advertising infrastructure and audience signals.

Accelerate adoption of Google AI commerce tools and guide advertisers on advanced bidding, first-party data onboarding, and full-funnel campaign structures.

Accelerate adoption of Google AI commerce tools and guide advertisers on advanced bidding, first-party data onboarding, and full-funnel campaign structures.

Develop joint business plans, playbooks, and pitch frameworks to upskill LCS account teams and agencies on commerce business generation and performance scaling.

Develop joint business plans, playbooks, and pitch frameworks to upskill LCS account teams and agencies on commerce business generation and performance scaling.

Serve as regional subject matter expert (SME) for digital retail media, synthesizing SEA market trends to inform and influence global product roadmaps.

Serve as regional subject matter expert (SME) for digital retail media, synthesizing SEA market trends to inform and influence global product roadmaps.

Serve as regional subject matter expert (SME) for digital retail media, synthesizing SEA market trends to inform and influence global product roadmaps.