Job Description Summary
We are seeking an experienced and strategic Coding Integrity & National Strategy Sr. Principal to lead the Sales execution and drive commercialization efforts with Blue Cross Blue Shield (BCBS) health plans. This role is ideal for a sales leader who blends deep healthcare knowledge with a strong track record in enterprise sales, GTM planning, and product positioning in complex payer environments.
Define and execute GTM plans for new and existing product offerings tailored to BCBS organizations.
Clearly articulate anddemonstrateBHI value proposition, creating excitement and enthusiasm among internal and external stakeholders
Collaborate with product, marketing,legalandoperationsteams to align messaging, packaging, and market entry strategies.
Drive full-cycle enterprise sales to regional and national BCBS plans.
Build and manage a qualified pipeline and consistently exceed revenue targets.
Identifyand cultivate relationships with senior decision-makers acrossBCBSA health plans.
Translate customer needs and market trends into product positioning and salesnarrative
Providecustomer feedback loops to influence product roadmap and strategic direction.
Support and/or ownprospecting fromlead to close inclusive landing new business in greenfield territory
Stay current on industry trends, regulatory changes (e.g., CMS, NCQA, HEDIS), and competitive landscape.
The posting range for this position is:
192,000.00 - 264,000.00
Required Education, Certifications and Experience:
Education:
Bachelor’s degreerequired; MBA or MPHis a plus.
Experience:
10+ years of enterprise SaaS sales or business development experience, with at least5years selling into payer organizations, preferably BCBS plans.
Knowledge Skills and Abilities
Strong understanding of payer operations, value-based care, population health, and quality improvement metrics.
Demonstrate strong story telling/consultative skills in positioning BHI solutions and servicesleveragingdata-driven insights
Proven success in GTM strategy development and new product commercialization.
Ability to communicate complex analytics and product value propositions to both business and technical stakeholders.
Excellent communication, negotiation, and executive presence.
Bachelor’s degreerequired; MBA or MPHis a plus
Maintain controls,reportingand transparency necessary tocomply withcustomer and BCBSA confidentiality, HIPAA,PHIand PII standards, as well as SOC2 andHiTrustcertifications.
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The posted salary range is the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this postingWe may ultimately pay more or less than the hiring range andthis hiringrange may also be modified in the future. A candidate’s position within the hiring range may be based on several factors including, but not limited to, specific competencies, relevant education, qualifications, certifications, relevant experience, skills, seniority, performance, shift, travel requirements, and business or organizational needs. This job is also eligible for annual bonusincentivepay.
We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and many other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
The Blue Cross and Blue Shield Association is a national federation of independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide health care coverage for one in three Americans. BCBSA provides health care insights through The Health of America Report series and the national BCBS Health Index.
