Job Description

• Design and execute GTM strategies that align the incentives of developers, validators, and end-users to drive total value locked (TVL) and on-chain activity.
• Establish the protocol as the "de facto" standard in its niche (e.g., Modular Rollups, RWA, or ZK-Infrastructure) by translating technical primitives into high-impact narratives for institutional and retail audiences.
• Transition the marketing function from "audience building" to "ecosystem governance," empowering the DAO and community contributors to act as decentralized brand evangelists.
• Utilize on-chain analytics and wallet-behavior data to track marketing ROI, moving beyond clicks and impressions to measure active addresses, retention, and protocol stickiness.
  
  

Requirements

• Proven experience (7+ years) in high-growth tech, with at least 3+ years specifically leading marketing for a Layer 1/Layer 2, DeFi protocol, or major blockchain ecosystem.
• Demonstrated success in scaling a developer ecosystem or "Chain" environment, including experience with grant programs, hackathons, and incentive design.
• Strong technical literacy regarding EVM/non-EVM dynamics, cross-chain interoperability, and tokenomics; ability to hold high-level strategic conversations with CTOs and Lead Architects.