Job Description

Are you a Head of Marketing/ CMO with a track record launching a brand in Legal Tech, Prop Tech, Reg Tech or Fin Tech?

Keen to make your mark in a greenfield role with a fast growth, well funded start-up?

We are partnering with a seed-stage company with enterprise-grade products, a multi-vertical roadmap, and a deliberate decision to invest heavily in marketing from day one.

We are looking for a CMO who will define what the Company’s brand means — and build a marketing function that is genuinely disruptive in a sector (legal technology) that is extraordinarily conservative.

There is a healthy budget to execute the right strategy - hooray!. This is not a "do more with less" role. This is a "we will fund the right plan" role. The CMO will have real resources and real autonomy to build something that stands out — not just in legal tech, but in Australian B2B SaaS broadly.

The company’s audience is two-sided: serving law firms (core buyers) and their clients (lenders, developers, landlords, borrowers) who interact with the platform directly.

The CMO needs to build brand and demand across both sides.

Responsibilities

• Define and own brand identity, positioning, and messaging across all channels and audiences

• Build and execute a marketing strategy that generates qualified pipeline for a multi-product, multi-vertical platform

• Develop go-to-market playbooks for each product vertical (conveyancing, banking & finance, litigation, M&A, leasing, operations)

• Build the firm's presence and reputation in the Australian legal market through content, events, partnerships, PR, and thought leadership

• Own the brand narrative for investor communications — pitch decks, fundraise materials, and market positioning

• Explore and execute disruptive marketing approaches that differentiate the firm in a conservative industry — campaigns that make people talk

• Build and lead the marketing function from the ground up — hiring, agency relationships, tooling, and processes

• Own performance marketing, SEO, content strategy, and demand generation

• Collaborate with the CEO on brand direction, pricing strategy, and market expansion decisions

• Manage the marketing budget with full accountability for ROI

Requirements

• 8+ years of marketing experience with at least 3 years in a senior/leadership role (VP Marketing, Head of Marketing, or CMO)

• Proven track record building brand and generating pipeline in B2B SaaS or enterprise software

• Experience marketing to professional services, financial services, or regulated industries

• Demonstrated ability to think creatively and execute campaigns that break through noise — not just run standard playbooks

• Strong strategic thinking combined with willingness to be hands-on at a seed-stage company

• Experience with multi-product or multi-vertical marketing (not just single-product)

• Excellent written communication

• Data-driven approach to measuring and optimising marketing performance

• Comfortable working directly with a technical founder and a small, fast-moving team

Nice to Have

• Experience in legal technology, proptech, fintech, or regtech

• Background marketing two-sided platforms or marketplaces

• Experience with brand repositioning or rebrand execution

• Track record in the Australian market specifically

• Experience with early-stage or seed-stage companies (building from zero)

• Established network in Australian legal, property, or financial services sectors

Work Hybrid in great office near Circular Quay - as a founding member of the firm the role comes with a great salary, bonus structure and share options post probation.