Purpose of the Job:

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  Full responsibility for the end-to-end telecom business management within the cluster (airtime, data, devices, VAS, and distribution).

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  Direct line management of Territory Managers and Area Sales Executives.

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  Accompaniment and on-the-job development of TMs and ASEs to strengthen sales effectiveness and technical know-how.

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  Ensure compliance with company policies, SOPs, and regulatory guidelines.

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  Lead weekly/monthly performance meetings with TMs/ASEs to set sales & service targets and ensure execution.

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  Assess and provide timely support/resources requested by subordinates to achieve targets.

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  Proactively communicate performance targets, achievements, and timelines.

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  Monitor and analyze KPIs of each TM/ASE (SIM activations, data penetration, vendor attendance, airtime utilization, churn rate, and device sales).

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  Ensure effective usage of established digital tools (CRM, HHT, Distributor Management Systems).

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  Produce actionable reports with corrective measures to achieve performance objectives.

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  Set and track personal development goals for team members, ensuring skills enhancement and career growth.

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  Conduct quarterly assessments of TMs & ASEs to drive performance improvements.

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  Organize specific programs such as market visits, trade checks, and weekly field reviews, reporting results to the Sales Director.

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  Monitor monthly results versus mid-month forecasts, ensuring timely corrective actions.

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  Manage and control cluster overhead costs, correcting deviations when necessary.

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  Support quarterly stock-taking, ensuring accurate reconciliation, safe storage, and handling of devices, SIM cards, and recharge products.

Competencies:

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  Proven leadership to influence business decisions and ability to attract, develop, and retain high performers.

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  Strong understanding of the telecommunications market landscape.

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  Experience in rolling out go-to-market and distribution strategies.

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  Strong commercial acumen with telecom sales and marketing expertise.

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  Excellent team management, people development, and communication skills.

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  Strategic thinker with strong logic, analytical skills, and customer orientation.

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  Demonstrated ability to deliver breakthrough results in a competitive telecom market.

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  Solid experience in telecom trade/retail distribution, agent management, and customer engagement.

Key Responsibilities
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  Develop and manage efficient assessment tools for Key Distributors, Strategic Agents, and Sub Agents.

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  Drive revenue growth through increased airtime, data, SIM activations, and device penetration.

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  Achieve assigned sales and service targets for the cluster.

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  Monitor and drive trade receivables to minimize outstanding balances.

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  Ensure execution of sales plans through team and market performance assessments, correcting deviations to align with commercial strategy.

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  Implement innovative initiatives to capture untapped market opportunities (including digital/online channels).

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  Identify growth opportunities within the cluster and execute with speed, scale, and precision.

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  Ensure effective implementation of the Route-to-Market (RTM) model.

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  Select, onboard, and manage telecom distributors and agents to maximize coverage and performance.

Requirements

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  Bachelor’s degree in Business Administration, Marketing, Telecommunications, or related field.
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  5–8 years of strong commercial experience in telecom sales & distribution, with proven results in driving revenue and customer growth.
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  Experience managing distributors, agents, and large customer accounts in the telecom sector.
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  Deep understanding of telecom sales principles (airtime/data growth, SIM penetration, device distribution, churn management).
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  Resident of designated cluster is an advantage.
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  Strong knowledge of cluster market dynamics and consumer behavior.
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  Proficient in Microsoft Office and telecom CRM/sales platforms.