Inner Data is a collaborative area, with many people sharing their methodologies and knowledge, so you should be ready to share your ideas and solutions with your team.
Most reporting fails the same way: everything available, arranged prettily, answering nothing. We build cockpits instead, following our own Metrics Compass: four to seven metrics per view, at least one per funnel stage, each with an owner and a target, and usually two views on one model, a strategic one for the board and a tactical one for the marketing team.
The visible layer is the smaller half of the job. Underneath it sits the modelling, the joins, the definitions and the refresh logic that decide whether a number can be trusted at all. You will spend real time in BigQuery and SQL, not only in the reporting tool. A report that only describes the past is half a deliverable: we expect the insight next to the number, and, where the data supports it, the leading indicator rather than the post-mortem. Like everyone here, you will be judged on the marginal value you add to the company and to the projects you touch.
We are here with one purpose: to help growing businesses through digital projects in an unprecedented way – at no risk.
What we propose is to forget presentations. To avoid too many meetings and concentrate in results. To use agile and low-level risk, prototyping fast and cheap the best campaigns and solutions to clients' goals, being it leads, conversions, sales or any other relevant KPI, always business oriented.
We will help transform businesses.
We are not a PPC agency. We don’t even see ourselves as a marketing agency. What we are is digital business partners. We are here to help results evolve and businesses develop in a much faster way, with I&D at the core.
Forget tradicional models of online advertising. We do it in a completely different way, including tech innovations made by our team.
We’re paid based on results, and therefore have a total obsession for performance, at all levels and in all projects.
That makes a difference in terms of transparency. More than chasing growth, we look at it in a sustainable, long term business vision, considering LTV as a central and practical KPI for investment ROI consideration.
Clients will benefit not only from the experience our team has, but also from an Innovation by Design mindset: we might not be genius every day, but will fail cheap and adapt fast.
We are small and boutique, but competitive, affordable, that uses research and innovation solutions that make a difference.
Certified by Google and with specialists in all digital platforms we have been working with projects in Education, Ecommerce, Entertainment, Events, F&B, Tourism and Fashion Industry.
Our crew has over a decade of experience in digital and advertising with some of the biggest brands in the world: Chervrolet, Coca Cola, El Corte Inglés,, etc), but also with many small and local businesses and startups. It’s not really about size, but about focus, self learning every day and the right attitude for maximum revenue and minimum risk.
