Job Description

About the team

The Client Solutions Team at TikTok drives account growth through high-touch client service and strategic education on TikTok's advertising solutions, empowering brands to achieve their marketing and business objectives. We operate at the intersection of deep product expertise, vertical specialization, and market intelligence—collaborating cross-functionally to deliver holistic, results-driven solutions. We're seeking individuals with strong business acumen and a consultative approach to thrive in a fast-paced, dynamic environment.

Responsibilities

Being a Consultant to clients and internal stakeholders

- We are in the business of solutions - these cover everything from strategy, product adoption and optimizations to help our clients link their marketing objectives to their business goals.

- Continuously keeping up-to-date with product evolutions, competitive dynamics, and vertical market trends to deliver holistic, actionable insights that guide strategic roadmaps for clients, agency partners, and internal stakeholders.

- Design and execute robust "test-and-learn" frameworks utilizing full-funnel measurement solutions—including Brand Lift Studies (BLS), Conversion Lift Studies (CLS), and overall ad effectiveness metrics—to continuously optimize campaign performance.

- Strategically drive and facilitate the integration of foundational tracking signals (Pixels, MMPs) and social commerce solutions (eg TikTok Shop) to maximize client measurement capabilities and revenue growth.

- Drive client education and capability building by regularly presenting data-driven business reviews, workshops and market narratives, positioning the company as a vital strategic consultant in the client’s growth roadmap whilst unlocking incremental value, and secure deep, long-term business partnerships

- Establish the value of TikTok as a part of a brand's media mix and communication strategy.

Account Management, Campaign Management & Reporting

- Manage and grow new and existing relationships with brands, agency teams and other relevant stakeholders, steering account growth and success.

- Critically evaluate client media plans to ensure alignment with best practices, offering data-driven recommendations and optimization strategies to maximize campaign ROI and guarantee long-term client success.

- Maintain end-to-end accountability for campaign health across the assigned book of business, conducting rigorous setup reviews, continuous performance monitoring, and proactive optimization to ensure all clients meet or exceed their KPIs.

- Lead client consultations focused on integrating "Always-On" strategy with performance marketing objectives, partnering closely with the Brand Partnerships team to unlock incremental spend and drive revenue attainment.

- Gather, analyse and present data alongside insights and actionable next steps as part of post campaign reporting and/or account audits.

- Prioritising tasks based on urgency and impact, in alignment with Brand Partnerships Managers.

Stakeholder Management & Revenue Impact

- Cultivate trusted relationships with internal cross-functional teams and external client/agency partners to drive sustained account growth.

- Navigate organizational structure effectively, engaging the right stakeholders at the right time.

- Drive product adoption and monetization through industry-specific, seasonal and market-aligned programs and packages.

- Co-own account and opportunity planning with Brand Partnerships, jointly developing innovative solutions and go-to-market strategies.

- Track revenue attainment and measure client activity impact across individual and team Books of Business.

- Disseminate client, market, and vertical insights across Client Solutions and broader teams via case studies and knowledge-sharing forums.