Job Description

We are seeking a hands-on Client Generation Manager to execute and optimize multi-channel marketing initiatives that generate qualified demos and new paying clients in the legal industry.

This role focuses on driving measurable business outcomes through paid advertising, SEO, website conversion optimization, and funnel analytics. Success will be measured by qualified demo bookings, completed demos, client acquisition, and revenue impact rather than lead volume alone.

The Client Generation Manager will work closely with the Head of Marketing, sales teams, developers, designers, and external vendors to improve campaign performance and conversion rates.

Key Responsibilities:

• Paid Advertising & Campaign Management
• SEO & Organic Growth
• Website & Conversion Rate Optimization
• Analytics & Performance Reporting
• Sales Alignment & Vendor Coordination

Requirements

Must-Have

• 2–4 years of experience in performance marketing, including paid and organic acquisition.
• Hands-on experience building and managing Meta Ads and Google Ads campaigns.
• Experience with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics 4 (GA4).
• Understanding of conversion rate optimization, landing page performance, and funnel psychology.
• Experience collaborating with web developers and designers on website improvements.
• Strong analytical skills and experience tracking marketing performance metrics.
• Ability to create reports, evaluate campaign results, and make data-driven optimization decisions.
• Strong communication and organizational skills.
• Ability to work independently in a remote, KPI-driven environment.

Nice-to-Have

• Experience managing LinkedIn Ads and YouTube campaigns.
• Familiarity with marketing CRM integrations, retargeting, and lead nurturing.
• Experience coordinating external marketing vendors.
• Familiarity with marketing attribution and sales pipeline reporting.

Success Metrics

• Reduce cost per booked demo.
• Improve demo show rates.
• Increase landing page conversion rates.
• Grow qualified organic traffic, keyword rankings, and demo bookings.
• Maintain or reduce customer acquisition costs.
• Deliver consistent weekly reports demonstrating marketing performance and revenue impact.

System and Work Setup Requirements:

• A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.
• Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage
• Headset/earphone with noise cancellation and webcam at 720p or higher resolution
• A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

Benefits

• Permanent remote work setup
• Competitive USD hourly pay: $13–$15/hour, based on experience.
• Internet Allowance
• HMO insurance (PH)
• Paid US holidays
• Paid Vacation and Sick Leaves